Why Does Ukraine Want To Develop The Fashion Industry?

What impression do you have on Ukraine? As a country famous for its "rich" beauty, although it has gathered most of the Eastern European and Russian cultural customs, it has been difficult to cause the topic worldwide.

Especially since the political upheaval in 2014, the deterioration of public security in Ukraine has become one of the lowest per capita GDP in Europe.

Such a country, if it wants to expand

Industry

It sounds unlikely.

According to the world clothing shoes and hats net, recently, just finished the 2018 Kiev Fashion Days (Kiev, capital of Ukraine), concentrated Ukraine.

The fashion week of Ukraine, with its capital Kiev as its center, continues to expand the fashion industry and build Kiev into the next fashion city in Eastern Europe.

As the capital of Ukraine, the price of Kiev is only 1/3 of that of Japan's Tokyo, and the rent is only 1/10 of the price.

Most of the houses are simple and ancient in the Soviet era, and even have an atmosphere of abandoned cities.

Even the housing of the central block, with almost the same design windows, reveals an old atmosphere of restricted free planning economy.

By contrast, the coloured outer walls and golden roofs of San Sophia's church and government buildings, which have been credited to the world heritage list, are gorgeous.

However, after the official opening of TSUM, a Russian department store set up in Kiev Central District in December last year, Ukraine seems to have a new fashion trend, especially among young consumers.

As a high-end shopping mall in Russia, TSUM, a luxury brand in the world, is the first time to enter the fashion market in Ukraine. Like the industrial linkage of New York fashion blocks, the entry of the Division has also made the surrounding cafes and restaurants industry develop rapidly.

For the core figure responsible for the development of Kiev's fashion market and Daria Shapovalova, who is also the sponsor of Kiev Fashion Days activities, this is undoubtedly a powerful push for Ukraine's fashion industry to continue to grow.

Daria Shapovalova, a Russian and Ukraine hybrid, grew up in Ukraine and was born as a fashion journalist. She initially became the host of Ukraine's Fashion Week with Daria Shapovalova, a female fashion show.

Because there are many restrictions on the content of domestic programs, in order to provide a more talented Ukraine designer with a display platform, Daria Shapovalova, in collaboration with MORE PASH, a Paris showroom with a collection of Eastern European fashion brands, founded Kiev Fashion Institute in Kiev fashion school, which focuses on fashion business and fashion market discipline in Kiev. For this reason, she founded Kiev Fashion Days activities.

Why is such a backward and politically unstable country planning to find a way out of the fashion industry? This may be a political decision.

After the collapse of the Soviet Union, the regime of Ukraine has been committed to advocating the democratization reform in all sectors of the country, but until 2014 the political upheaval was not effective.

Against this background, the fashion industry has become a breakthrough to achieve breakthroughs. It is also an opportunity for the country to take the pro European route.

For example, in the past, the law in Ukraine banned the LGBT crowd from making public statements, but last year, the Ukraine male singer Ivan Dorn wore a feminine style fashionable outfit to show off in a euphemistic fashion.

This move has aroused heated debate in Ukraine and Russia. Although there are many criticisms, it has been seen as a turning point in the development of freedom and personality culture in Ukraine's domestic youth.

Therefore, it may be expected that in the days to come, there will be more and more moves in the field of fashion in Kiev.

It will only become a fashion capital not only to do activities, but also to have a leading influence.

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