Why Is It That Many Clothing Brands Are Withdrawn From The Jingdong?

According to the world clothing shoes and hats net, recently received consumer response, including

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The official flagship store of JEANSWEST, G X G and other well-known brands of clothing has disappeared from the Jingdong platform, and the official flagship store of Hai Lan's home has only a few models of men's shoes.

According to the statistics, more than 40 clothing brands were withdrawn from the Jingdong within a month.

During the interview, most of the manufacturers concerned did not give specific responses to the reasons for closing the store, and mostly explained by "strategic adjustment" and "business adjustment".

Yesterday, reporters on some clothing brands closed shop to Jingdong fashion department to verify, Jingdong confirmed that this is true.

It has been revealed that since August, some clothing brands have started to evacuate, so far 44.

Among them, there are 27 women's wear brands, 7 children's wear and 3 underwear.

Jingdong said that some of its best selling men's wear brands on the platform were also left, such as Hai Lan's home, JEANSWEST, Semir, Qipai and so on, totaling 7.

It is understood that the more than 40 businesses in the shop are the top brands on the platform, and the vast majority have maintained rapid growth in Jingdong.

According to the data provided by Jingdong, the performance of Taiping bird and JEANSWEST increased by 90% and 40% respectively from 1 to August this year. The fastest growing G X G was more than 120%.

The search found that the above businesses closed shop is not aimed at all the electronic business platform store, Tmall platform can still search these businesses shop.

For the clothing business group closed shop, Jingdong said, according to its two quarter earnings this year, G M V, net income, active user number and other key indicators increase is higher than the industry average level, the platform is still in the fast rising channel.

The reporter contacted several staff members of the customs shop, and the companies involved had not responded directly.

A staff member at Hai Lan home said that because of the company's decision, Hai Lan's home has been withdrawn from the Jingdong this month and will not be opened for the time being. It is suggested that the official flagship store on Tmall platform be purchased in the future.

Jiangnan cloth clothing side said that due to the company's business adjustment, recently closed shop on Jingdong, can continue to purchase on Tmall, vip.com and other platforms.

Cao Lei, director of the China Electronic Commerce Research Center, told reporters that as one of the main electronic business platforms in China, Jingdong and Tmall are also important entries for businesses to obtain traffic, users and sales volume.

As a matter of fact, under the background of the traditional retail trade and the growth of the channel under many brand lines, these businesses should remain in the Jingdong.

Earlier, there was a rumor that Jingdong had "pulled" the business to the venue to participate in its designated promotional activities. For those who asked to withdraw from the venue, they had to force the backstage, resulting in businesses unable to make any operation on their shops, so that both sides were unhappy, causing businesses to close.

In this regard, Cao Lei believes that, if true, this may be one of the potential reasons for businesses to close shop.

In this regard, Jingdong stressed that the recent provisions did not appear to be disadvantageous to businessmen in the field of clothing, but on the contrary, they continued to offer preferential policies, giving businesses support in many ways.

Recently, the quarterly monitoring analysis of China's B2C market released by Analysys in the second quarter of 2017 reported that the market share of Tmall apparel reached 80.7%, ranking the top, maintaining a leading position in clothing category, Jingdong ranked second in 8.7% market share, and vip.com ranked 7.1% in third.

Cao Lei analysis shows that because of the increasingly fierce competition in the online clothing industry, there are still third parties who are not required to put pressure on the Jingdong platform through the way of pparency or darkness.

Prior to this year's "6. 18" electricity supplier big promotion period, there were reports that businesses were asked by Tmall to "two election one" and did not participate in promotional activities on Jingdong platform, Tmall denied this.

Cao Lei said that the traditional brand, especially the clothing brand, embracing the electricity supplier is the general trend.

On the one hand, the business operators should rely on the third party platform to borrow the boat to go to sea. They should also put eggs in multiple baskets and cooperate with many platforms to reduce risks.

In recent years, offline marketing has encountered difficulties, and the switch to e-commerce platform is becoming an inevitable choice for more and more industry businesses.

Take Taiping bird as an example. Its semi annual report released just at the end of last month showed that its net profit was only 8 million 720 thousand yuan, down by 87% compared to the same period last year. Under the pressure of operation, the number of street shops in Taiping County in the first half of the year was reduced by 170 compared with the same period last year.

In contrast, the sustained growth of e-commerce business has become a major highlight. The retail sales achieved by online sales increased from 690 million yuan in 2014 to nearly 1 billion 600 million yuan in 2016, with an average annual compound growth rate of 51.56%.

In the first half of 2017, retail sales exceeded 750 million yuan, an increase of 37.82% over the same period last year.

Similarly, the half year report of Hai Lan's home also shows its commitment to embrace the electricity supplier.

In the recently released 2017 China Daily, Hai Lan's home also elaborated on the specific ideas of its electricity supplier development, reflecting its importance to the online market and putting forward the "comprehensive opening of multi brand online development".

At the beginning of this month, Hai Lan's home announced that Alibaba signed a strategic cooperation agreement, announcing that the platform related to Ali's Tmall and Ali will provide unique, high-quality services and resources for the brand promotion of Hai Lan's home.

According to the monitoring data of China Electronic Commerce Research Center, in 2015, the penetration rate of clothing online shopping in China was 34.7%, an increase of 10.2% over the same period last year.

The penetration rate of clothing online will reach 36.9% in 2016.

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