Who Will Replace H&M In Xidan Joy City Mall?

World clothing shoes and hat network learned: once across the Xidan B1 layer, 1 and 2 layers of H&M, now only vacant shelves and scattered models, the store has a number of property workers are cleaning shops and maintenance.

According to the bulletin posted on the glass door of the shop, H&M is closed because the interior decoration needs to be adjusted according to the fire requirements.

The suspension of business, but the announcement did not give a specific time for the H&M to open again. Only for the replacement service, consumers who had returned or purchased new products could go to the H&M APM store in Wangfujing or other H&M stores.

H&M has been closed for two months and has drawn many conjectures.

H&M Xidan Joy City store is one of the first stores that H&M entered the Beijing market for the first time.

With the popularity of H&M in the year, insiders speculated that Xidan's Joy City and H&M had preferential treatment at that time, and that the operation of Xidan's joy city was no longer willing to continue to enjoy preferential treatment.

A professional manager familiar with the operation of shopping centers in Beijing's core business circle said that from the perspective of the relationship between the two and the environment of the business circle, the possibility that the mall would not continue to rent the brand would be more likely.

Although it has been shut down for about two months, the original location of H&M is neither blocked nor covered by shopping malls. Besides discussing the reasons, the industry is also speculating on the future replacement of the gold position.

For the possibility of closing the store, some media said that it might be a new brand to replace the H&M location in Xidan, or the Beijing Railway Station of the whole category.

The Beijing Commercial Daily reporter had learned that the whole category of the store in Beijing is located in the central palace of Wangfu. At present, there are huge posters in the central government of Wangfu.

Beijing Business Daily reporter also asked about the staff of Xidan's Joy City store, the other side said that the possibility is not big, and did not receive the notice to move to H&M's vacant store, nor did it plan to re open new stores in Xidan's joy city.

In addition, one is in

For many years, authorities who knew the management and planning of shopping malls and shopping centers in the region told the Beijing Commercial Daily reporter that Xidan business circle was soon going to have "big cards in," but it did not specify the specific brands and stores which were located. It was difficult to confirm whether it was related to the adjustment of Xidan Joy City.

Brand and change of interest pattern in shopping malls

Behind the scenes between Xidan's Joy City and H&M, the role conversion between brands and shopping malls is behind them.

Wang Yongping, President of the Federation of commercial real estate of the Federation of industry and commerce, said that in the early days of the operation of the shopping mall, it was hoped that a popular brand would support the front door or drainage, but when the brand of the mall was mature, it would not be willing to give a larger area, but would like to do the cutting to enrich the brand in the field.

It is reported that not long ago, Xidan's Joy City pulled out the nine tiers of big shops and launched the sample street, mainly based on handicrafts, involving pottery, flowers, photography, hand accounts and other categories. The area of the shops was relatively small and the number of them increased.

In addition, the authorities who are familiar with the planning of Xidan business circle and businessmen say that the overall upgrading of the business circle and the search for dislocation advantage are all the pressure facing Xidan's joy city.

Attracting young people is a prominent advantage of Xidan's Joy City in the Xidan business district, which is in the department store. Therefore, the brand adjustment is also in line with this advantage, but H&M's position in the minds of young consumers has shrunk.

From the perspective of the entire business circle, the industry consensus is that the brand that will be introduced in the future should be upgraded.

The above Xidan business circle and

The authority also said that with the increasingly perfect function of the core area of the capital, the Xidan business circle will be gradually upgraded in the future.

Judging from the adjustment and adjustment of various business circles in Xidan, this part is also obvious.

General manager Pu Jiajia, general manager of Han Guang Department, said in an interview that the Xidan business circle should provide innovative consumption and consumption of goods that are different from community shopping centers in the future.

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