New York Fashion Week Reached Strategic Cooperation With Tmall

According to the world clothing shoes and hats net, September 13th,

(NYFW) announcement in the United States

Achieving strategic cooperation and joining this year's Tmall double 11 trend will lead many us.

Brands and famous brands enter the Chinese market through Tmall.

It is understood that Tmall is the first business partner of New York fashion week women's clothing week. It is also the first partner of New York fashion week men's week and women's wear week in China.

According to the cooperation between the two sides, the cooperation covers New York fashion week and men's week in September 2017 and 2018.

In addition, New York fashion week will first select core brands to join the Tmall double 11 Fashion Festival this year. Tmall will also lead the selection of other special designer brands from the double 11 and Tmall platforms to participate in the 2018 New York fashion week and the special theme activities such as "China Japan China Day".

It is reported that New York fashion week will be open to Tmall on the official agenda for a "China Japan" thematic event.

In October last year, the first Tmall double 11 trend ceremony was held in Shanghai Oriental Sports Center, including Burberry, Martha Lahti, Guerlain, Samsonite and other 50 international brands.

In addition, it includes 8 hours of "show to buy", that is, consumers can watch the live broadcast through Taobao, Tmall, etc. while clicking on the purchase.

Robert geller, Menswear designer of fashion week in New York, said, "it is a great honor to witness the strategic cooperation between Tmall fashion week and Tmall.

China is becoming one of the more and more important markets in global fashion. Tmall can help New York fashion week and cooperative brands enter the Chinese market and meet more than 500 million consumers in China.

This is also a very important milestone in New York fashion week and the globalization of American brands.

Industry analysts have analyzed the traditional four fashion weeks, including New York fashion week. Consumers must wait for 6 months or even longer if they want to buy the latest same money in the show.

However, last year, the Tmall double 11 trend ceremony was broadcast live by Tmall live broadcast, Youku and many other platforms. The online synchronized display of the latest mode of the show shows that consumers can buy new products in Tmall, or even new products, 10-15 days before the line.

In August, Tmall also launched its first luxury platform, Luxury Pavilion, and luxury flash shop Tmall Space.

According to the data from Tmall, luxury brands entering Luxury Pavilion in one month have been growing at a speed of 150%. Among them, MOET & CHANDON Hennessy, Rimowa, Hermes and other brands rose by more than 300%.

As of September this year, Tmall has entered the brand including Hermes's top and bottom, LVMH's tigers, real time, Guerlain, MOET & CHANDON Hennessy, Swatch's Tissot and Swiss independent watch brand holly.

In addition, LVMH group, including beauty, luggage, drinks and so on, has entered Tmall in five brands.

More interesting reports, please pay attention to the world clothing shoes and hats net.