1688 "Businessmen'S Day" Brush The Most Recent Alibaba Bet B2B

It is reported that on the same day, the cat's "double eleven" has become a benchmark in the industry and has become a shopping carnival for ordinary consumers. The Alibaba has begun planning to create a festival exclusively for small and medium enterprises in the field of B2B.

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In fact, this is not a sudden holiday.

As Alibaba's procurement wholesale platform 1688, every year in September there will be a festival.

For businesses, it can happen just after national day.

Stocking up before the peak season, for many small and medium businesses, this day is no less than the consumer's "double eleven".

According to the world clothing shoes and hat net, in September 6th this year, 1688 took the goods festival to refresh the records of the past years.

Because this festival is the most important part in the number of merchants, the volume of pactions and the resources poured by Alibaba, it is also known as the "merchant's Day".

It doesn't seem to be surprising that when Alibaba fully betting on B2B, services and help SMEs grow even more, has been put on the important agenda.

Public reports show that Alibaba chairman of the board of directors attended the Alibaba B2B annual meeting, said that Alibaba will further strengthen the service ability of the entire B2B team, take B customers as a strategic partner, and take B2B as the top priority of Ali's future development.

In Ma's view, only a good B customer service can serve a variety of C end consumers.

Dispel customer concerns

"1688 is one of the most efficient and prosperous trading platforms for small and medium enterprises in China. We are a website belonging to businessmen, so we invest a lot of resources to create a festival for hard-working businessmen."

Wang Hai, vice president of Alibaba group and general manager of China's domestic trade division, said.

1688 the data provided show that in September 6th this year, the number of trading Buyers was nearly 900 thousand, which was 1.5 times that of the same period last year.

In addition, more than 220 thousand brands, fountainhead factories, group traders and traders took part in the project. The number of sellers has greatly increased in September. Many of them are preparing for this year's double eleven Taobao sellers, as well as cross border e-commerce sellers for "black five" and "Christmas" stockpiling, as well as micro dealers and traditional offline distributors.

It is understood that this time only 4 minutes and 24 seconds after the start of the cargo Festival, the platform was born to pay millions of businesses to pay for pactions.

After 9 hours and 41 minutes, the paction volume exceeded the total paction volume in 2016.

"A little unprepared. I didn't expect the goods to be sold so well. I knew I'd have more supplies."

A businessman who took part in the festival said that he had invited him to take part in big promotion in the past year, but he did not agree. He thought it was "discount." this year he signed up with a tentative attitude. He did not expect such a strong sense of participation and satisfaction.

Some businessmen said that in the past, they mainly participated in the C end market to participate in double 11, and were more cautious in promoting B terminals.

Because the merchants on the 1688 platform are basically wholesalers, they want to sell goods through more than 1688, and are afraid to expose their preferential service and price details to their old customers.

Moreover, they don't care much about traffic. The most concern is whether they can find accurate customers and get new customers.

This is the general mentality and aspirations of many B2B businesses.

To this end, 1688 provides businesses with a private channel for business communication.

1688 Liu Miao, director of industry operations, said that this channel is absolutely private, and businesses need not worry that customers will be dug away by other businesses or platforms.

This will not only satisfy the core operation needs of businesses to maintain customer relationships, but also will not affect the supply chain system of businesses.

In order to attract more businesses to participate in the festival, 1688 is gradually highlighting its value as a B2B industry infrastructure service provider.

In the past, many businesses did not want to do business through the B2B platform. One of the main reasons is that offline pactions can be concluded monthly, and there is an account period, but there is no accounting period on the B2B platform.

For this reason, 1688 has launched the function of on-line accounting.

A businessman who participated in the promotion said that many customers were willing to trade online after the account period, so he received an order of about 500000 yuan after 2 hours of big promotion.

1688, it also provides technology and data empowerment to merchants through the "business staff", and provides one-stop data product services such as data disclosure, analysis, diagnosis, recommendation, optimization and prediction to businesses, so as to achieve accurate matching between buyers and sellers.

Liu Miao said that the previous festival was mainly about 1688 websites providing various resources, but this year, the whole department is supporting the festival of goods, such as online training activities, so that quality businesses can share big promotion experiences.

Ali bet B2B

The 1688 is only one business of Alibaba B2B business group. There are retail businesses, rural Taobao, speed sell, Alibaba international station and so on.

As a Alibaba started business, B2B business group's past light was covered up by Tmall and Taobao and other C end businesses. But with the Alibaba group's three core strategies (globalization, big data and cloud computing, rural strategy) and five new strategies (new retail, new finance, new manufacturing, new technology and new energy) release, B business has once again become the focus of support of Ali group, and it is also the collective direction of all resources of the group.

Dashian, President of Alibaba B2B group, said at the annual meeting of B2B business group, Ali B2B is crossing all resources in the group, linking Tmall, Taobao, ant finance, rookie logistics and Ali cloud to enhance the service capability of SMEs and serve customers faster and better.

In the view of Dai Shan, with the change of domestic and foreign trade environment, more and more SMEs have more and more demand for finance, credit, logistics and integrated services.

In the field of domestic trade, the upgrading of consumption and the rise of new retail make the trend of consumption Internet and industrial Internet more and more obvious, and the spring of small and medium-sized enterprises is coming.

In the field of foreign trade, mass trading is becoming less and less, and small and medium-sized trade has become a new trend.

These changes are the main reasons for Ali to strengthen its support for B business.

Alibaba group CEO Zhang Yong said at the annual meeting of Alibaba group in September 8th this year, that the digital economy is making the world more pparent, more flat and more efficient in information pmission. Therefore, the trade demand for 40 million small and medium enterprises to provide the services they need is an opportunity for all business lines of the B2B business group.

Rapid return of B2B value

In fact, B2B business is a broader market, far larger than B2C.

In the B2B market, Alibaba has an absolute leading position in the market.

According to the data released by the Alibaba, over the past three years, the Alibaba B2B's main business has been maintained by about 20%, and the GMV of the B2B main business has doubled in the past three years.

In August this year, the latest quarterly report of Ali group showed that Alibaba's international revenue of B2B group was 1 billion 609 million yuan, up 12.36% over the same period last year.

Alibaba China (1688) has the latest quarterly revenue of 1 billion 641 million yuan, an increase of 30.13% over the same period last year.

With the overall growth of the industry, more and more venture capital began to bet on B2B projects, especially vertical B2B companies are more popular with capital, and the whole B2B industry is entering a fast regression stage of value.

At the policy level, B2B also ushered in many positive effects.

Earlier this year, the Ministry of Commerce said that the relevant departments will take B2B as the main direction of attack.

In early August of this year, the commerce department also revealed that the import and export of cross-border electricity suppliers has become a new growth point for China's foreign trade development.

Compared to the "overnight riches" of the game business and the "overnight explosion" of C end consumer business, the B2B industry is an industry that needs time to accumulate.

But as long as we seize the customer value, we will continue to meet the needs of customers with the change of customer value.

On the contrary, it is easier to be evergreen and durable.

"B business is old duck pot, slowly stew, to be able to bear loneliness."

Said Dai Shan.

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