Tmall Disney Further Collaborate With Big Data Deep Marketing

Disney's films never seem to have disappointed fans, justice and evil, innocence and sophistication, childlike interest and growth. It seems that fans of any age group can get what they want in Disney's movies, whether they are funny stories or their infatuation with childhood.

In 2018, Disney had the power of bullying the screen. The avenger League 3: Infinite War, Superman general mobilization 2, invincible Destruction King 2 and so on several super IP will soon be released.

This time, Disney chose to work with Tmall, an old partner, to collaborate on the depth marketing of these films, and explore and innovate the marketing of commodities through big data, so as to get the love of Chinese fans.

In fact, Disney's cooperation with Tmall has a long history.

As early as last June, when the Shanghai Disney resort officially opened, Tmall became the only resort in the Shanghai resort of the city of Shanghai.

Cooperative partner.

After the double 11, Tmall invited 1111 groups of lucky families to the Disney resort in Shanghai to share "Tmall double 11 Disney wonderful family Carnival day".

And as

Strategic partners, Shanghai Disneyland opened 1 hours in advance, providing 1 hours of experience for Tmall lucky families.

Recently, at the Disney 2018 launch meeting, Mr. Jiang Louke, managing director of Walt Disney Company Greater China, presented the only annual strategic platform award to Tmall, in recognition of Tmall's contribution to Disney.

In fact, the whole embrace of Tmall is far more than Disney's big family.

Beauty, GREE, Land Rover and other famous brands are actively seeking cooperation with Tmall, and have all tasted the sweetness.

According to Tmall's data, GREE grew by 1200% over the same period in the hot season of Tmall. The growth rate of the US and Haier air conditioners increased by more than 500%.

During the period, some brands of Midea, Hisense, Kelon and other brands were sold out of stock. The factory urgently added 100 thousand sets of supply sources to meet Tmall consumers.

And Land Rover and Tmall's joint efforts, also created less than three hours sales volume exceeded 600 units, sales close to 600 million of the sales miracle!

It can be seen that Tmall has become a platform for all major brands to create sales miracles. The big brands that are entering Tmall are also growing rapidly.

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