How High Is The Clothing Brand Electricity Supplier?

It is reported that many traditional clothing brands

The proportion is increasing year by year, and the electricity supplier is increasing obviously.

Brands began to use e-commerce as a clear inventory channel, and then continuously increased the proportion of new products, testing all channels of water, and then to the new retail wisdom store today, taking Tmall and other electronic business platforms as an important position for brand marketing.

The pformation of the traditional brand by the electricity supplier has been running through all along.

In addition to rising proportion, what kind of chemical effects have they formed?

Semir: it has been five years since the establishment of electricity supplier. Now it accounts for nearly 30%.

Semir set up an independent electricity supplier company at the beginning of its business.

2016 annual report shows that the proportion of electricity supplier income has been close to 30%.

In 2016, Semir's clothing revenue was 10 billion 667 million yuan, an increase of 12.83% over the 2015 year.

Among them, the electricity supplier business maintained a rapid development trend, revenue reached 3 billion 200 million yuan, an increase of more than 80% over the same period, exceeding the expected 20%.

In 2016, Tmall double 11, Semir electricity supplier sales of about 650 million yuan, Semir brand ranked second Tmall men's clothing category, Bala Bara firmly live on the line mother child clothing brand first.

In view of such a performance basis, Semir apparel continues to increase investment in e-commerce business. The additional 90 million yuan is enough to see its importance for the business of e-commerce.

In addition, Semir apparel will continue to integrate the offline business.

For online, Semir electric business not only strengthens the promotion of online special contributions, but also extends.

Semir brand shoes, bags and so on will be launched to enrich the products of e-commerce.

Taiping bird: seize online users and create younger ones

In April of this year, Ningbo Pacific bird fashion dress Limited by Share Ltd (Stock Code: SH603877) handed in its first annual financial report card after the listing.

Despite the fact that PEACEBIRD women's wear brand sales are not as good as expected, the good news is that the multi brand and younger strategy of Taiping bird is playing a role. Children's clothing brand Mini Peace and Material Girl women's wear have enjoyed a good growth.

The online business of Taiping bird is still eye-catching.

In 2016, the online income of Taiping bird reached 1 billion 598 million yuan, accounting for 16.15% of the total business income, an increase of over 40% over the same period last year.

Taiping bird regards O2O as a new trend of future sales.

Since August 2015, Taiping bird has formally tested water O2O, and has joined the offline stores in the next two years.

According to the report, Taiping bird electric business division has set up a special department responsible for mobile Internet business and O2O project team, vigorously developing mobile Internet business on micro platforms such as WeChat and WeChat, and actively exploring the O2O business.

Anta: the proportion of electricity providers will reach 20% in 2020.

In August 15th, Anta Sports Products Limited also released the mid-term report in 2017, showing that revenue increased by 19.2% to RMB 7 billion 320 million yuan, and gross margin increased 2.7 percentage points to 50.6%.

Continue to lead the local sports brand.

Although it did not disclose the specific electricity supplier sales data, it continued to become one of the fastest growing businesses of Anta group. The announcement said, "with the rising status of e-commerce, we hope that a clear e-commerce strategy can support all channels and brand strategies."

After the annual report, Anta said that the target of 20% of the electricity supplier was further defined, and it will be realized in 2020. As for offline outlets, the number of all brand stores is expected to exceed 11000.

At present, Anta electric providers have provided online products for Anta, Anta children, FILA, FILA KIDS and other brands.

In order to attract more consumers, Anta electricity providers will standardize all the online store interfaces, improve product presentation and display, and improve product search and alignment functions, and standardize the product launch time, priority and style on the e-commerce platform, and cooperate with offline retailers to avoid competing with each other.

In the annual report of fiscal year 2016, Ding Shizhong pointed out more clearly in the chairman's report that during the double 11 period, the overall sales volume of Anta group grew by more than 100% over the same period.

He also pointed out that the future opportunities lie in the pformation of shopping centers and electricity providers as the core channel, which is in the market of running, indoor training, outdoor sports, basketball, football and winter sports, as well as the children's shoes and clothing market with a huge market scale.

An Zheng fashion: electricity supplier is an important marketing platform.

In February 14th this year, the fashion of Zheng Anzheng was launched. In 1986, chairman of the board began to start business in Haining, and began to develop step by step from tailoring workshop. Later, he joined the leather industry in Haining, completed the original accumulation in 2000, and created the nine dress brand.

After many years of online competition, as early as in 2010, Tmall entered the nine position, online accounting also showed an upward trend.

Prospectus shows that from 2013 to 2016 1~6, sales accounted for 2.81%, 4.31%, 9.14% and 11.92% respectively.

However, Zheng Anzheng said that the proportion of online performance in the overall sales will be controlled at 30%, and the company is still dominated by offline sales. Besides being able to achieve the promotion of off-season goods, online marketing will also serve as an important marketing platform.

With the development of O2O business mode and the younger online population, the company is launching an independent brand for online channels, attracting consumers by cost performance, or offering simultaneous online and offline product launches.

At the same time, Zheng Anzheng also revealed that this year's men's clothing brand will do all the channel products, and online and offline goods synchronization.

Ann: accounting for nearly 2, we need to explore and measure.

In June 1st this year, he was listed as "the first pack of children's clothing".

Its sales channels include shopping arcade, franchised stores, franchised stores and other offline channels, as well as e-commerce platform online channels.

The growth of online channels should not be underestimated.

In 2009, the layout of electricity providers began. From 2013 to 2015, the main business revenue of online channels increased from 60 million 280 thousand yuan to 140 million yuan, and the annual compound growth rate reached 52.91%.

By June 2016, the business income of e-commerce channels has reached 18.64%.

But the electricity providers still seem to need to explore and measure the meaning of the company.

According to the previous prospectus, in June 2016, more than 29% of Ann's inventory was sold through e-commerce channels.

Such a proportion, to a certain extent, squeezed the proportion of new products in e-commerce channels.

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