A&F Brand Tmall Flagship Store Will Officially Open

According to the world clothing shoes and hats net, on Thursday, American teenagers

Brand group Abercrombie & Fitch Co. (NYSE:ANF) announced the same name brand and

Brand Abercrombie kids will enter Alibaba Group Holding Ltd. (NYSE:BABA)

Group's electricity supplier platform Tmall.com Tmall, so far, the group's three brands will all be settled in Tmall.

The official opening hours of Abercrombie & Fitch Tmall flagship store are scheduled for next Wednesday, July 26th, but consumers can start to shop during the brand period.

Tmall flagship store is an online expansion of another Asian market after the signing of the group in April with Zalora, a Southeast Asian electricity supplier.

However, Tmall's search for "Abercrombie & Fitch & amp; Fitch" at Tmall website shows the result of a foreign trade company. This shows that the landmark youth leisure brand in the United States has been on the decline and has not received any preferential treatment and recommendation from the Alibaba.

On the contrary, the secret of Victoria, s Secret Vitoria, an American colleague who once belonged to the same company, has a close relationship with Alibaba. The two have been L Brands Inc. (NYSE:LB) predecessor Limited Stores LLC, and the latter has been bought by private Holdings Company Holdings Company Sycamore after bankruptcy protection.

Abercrombie & Fitch Co. chief executive Fran Horowitz said in a statement on Thursday that the group is pleased to bring the Abercrombie Fitch brand to a broader market in China through the successful cooperation of Hollister and Fitch.

Liu Xiuyun, general manager of Tmall apparel, hopes to help the American brand and promote its growth in the international market.

Abercrombie & Fitch Co. is now in a difficult position and has been under pressure from investors this Tuesday after the failure of its sale. Investors demanded that the company buy shares.

SLS Management LLC, who owns about 0.84% shares of Abercrombie & Fitch Co., criticized the US youth clothing company for failing to actively reverse its downward trend in sales on Tuesday. Therefore, stock repurchase needs to be carried out to boost investor confidence, and Abercrombie Fitch Co. Co. is recommended to return to 30% of stock, or to learn from department stores, sell real estate assets, and sell proceeds to share buyback plans.

Before last week, Abercrombie & Fitch Co. issued a notice announcing that the group ceased to start looking for consultants to conduct potential pactions in May, and the news of Abercrombie and Fitch Co. Co. fell 21% in July 10th, and the lowest price was 9.51 dollars, a 17 year low.

In a statement, Arthur Martinez, chairman of the group, said that after reviewing all the factors comprehensively, with the assistance of financial advisers, the board decided that the highest way to enhance shareholder value is to implement the business plan of the group.

Since May 10th, for the first time, it has recognized the option to sell, and Abercrombie & Fitch Co. has been riding a roller coaster outside the stock price, and its business has not been substantially improved, although Arthur Martinez continues to advocate the group's multi-channel strategy and fast fashion brand Hollister in its life.

Wall Street and investors' punishment for Abercrombie & Fitch Co. on Monday came from the fact that over the past year, a large number of American apparel retailers have gone bankrupt, while Abercrombie Fitch Co. Co., which is in constant decline and loss, is also considered to be a popular member of the bankruptcy army.

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Last week, True Religion Apparel Inc., a high-end denim brand group, has just become a "recruits" in the bankruptcy army. Before that, American Apparel LLC, A, and Apparel, which were similar to Abercrombie Fitch Co. business, have all gone bankrupt, while the companies with strong brush and ink in the US retail history, such as those in the US, have been bankrupt due to the industry downturn and intensified competition.

As one of the most popular clothing brands for American teenagers in the 1990s and new millennium, Abercrombie & Fitch has created its unique brand image with its sexy shop strategy and similar nightshop concept. But after the financial crisis, the brand fell rapidly, and Mike Jeffries's personal lifestyle eventually became an excuse for the board to kick it away.

However, even if Mike Jeffries leaves, Abercrombie & Fitch will not be able to resist competition from fast fashion brands such as Zara, H&M and online channels, and will continue to decline.

Under the control of Fran Horowitz, Abercrombie & Fitch hopes to turn the image to a positive, positive and positive brand image.

At the beginning of February, the group announced the first new store concept for Abercrombie & Fitch, 15 years, with a warm, tolerant, open and attractive design style and customer experience to concentrate on selling clothes. It changed the dark, psychedelic and noisy images that were previously built, and drew a line with the Mike Jeffries's self willed behavior, which is based on the "puberty" behavior of selling meat and eyeballs.

At the end of last month, Abercrombie & Fitch Co. announced that this year it will open 6 new concept stores of Abercrombie & Fitch, 5 of which are located in the United States, and 1 new stores in Harbour City, Hongkong, will replace the Hongkong flagship store closed at the end of last year.

As of the end of January, in the 2016 fiscal year, Abercrombie & Fitch Co. has 709 and 189 stores in the US and the international market, and this year it will end 60 stores as the lease expires.

About half of the 709 U.S. stores will be closed before the end of fiscal year 2018, which means that next year, the group will give the group more room to adjust its retail sales.

Joanne Crevoiserat, chief financial officer, said the group will also cut 150 corporate jobs this year.

By the end of the first quarter of April, the two brands of Abercrombie & Fitch and Hollister have closed 6 and 1 stores respectively. As of the end of the season, Abercrombie & Fitch have 308 stores and 43 stores in the US and the international market respectively. Hollister has 397 stores and 145 stores in the US and international markets.

On Thursday, Abercrombie & Fitch Co. reported $9.62, up 0.84%.

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