US Brand And Alliance Release New Jersey To Subvert Main Road Concept

According to the world clothing shoes and hats net, starting from the 2017-18 season, new equipment sponsors

The Jersey officially appeared on the NBA arena, Beijing time July 19th.

And the alliance released the concept and style of the New Jersey.

What's different is that the original rules of home and field jersey will be cancelled next season.

Instead, Nike designs four different versions of the uniform for each team. The home team has the priority to choose the Jersey they wear in the match, while the visiting team chooses a match that matches the home team in a clear match.

"The home team will choose the version of the Jersey they want to wear in all the home matches, and the visiting team will choose the color version of the jerseys," Nike wrote in an official statement. "Because of this change, Nike and NBA are working together for every team.

Four core jerseys.

Photo source: NIKE

In June 2015, the NBA alliance signed a sponsorship contract with Nike for a period of 8 years, which replaced Adidas, the original sponsor, and provided the league with a match Jersey from the 2017-18 season.

At the same time, Nike logo and breast advertising will appear on the Jersey, not only creating the history of the alliance, but also signifies the arrival of the era of Jersey advertising.

With the start of a new partnership, NBA and Nike did not focus on Jersey ads. They announced that there will be many New Jersey combinations and choices in the new season.

One of the most noticeable changes is that in the past, the concept of Jersey at home and away was completely overthrown, and the home team would not be automatically assigned to wear a white jersey. Instead, it could choose the robe that each home match should wear, and the visiting team would choose the color relative Jersey from the options they could use.

Photo source: NIKE

According to the official saying, NBA and Nike jointly developed four core uniforms for each team, with different designs.

Association Edition (Alliance Edition) is the team's traditional white jersey design.

Traditional past jerseys are now defined as Icon Edition (logo version).

The remaining two editions will be released this autumn. The name of the version is not named. Nike calls its design concept "from the will of the players" and "from the urban community".

Sacramento kings' Alliance Jersey

Sacramento kings' logo

It is worth noting that in addition to the four unified versions, there will be 8 lucky teams in the league with fifth versions of the Jersey. This autumn's Classic Edition (classic version) will contain the most representative appearance and classic elements of the 8 teams, and it is not clear whether the team can choose this type of Jersey.

In addition to the increase in the number of jerseys, Nike stressed in its statement that the key to the New Jersey lies in the design and material innovation. "The design of the Jersey integrates the ideas of the active players and the technical achievements accumulated by Nike in the basketball market at different levels for 25 years, and the jerseys will be based on Nike Aeroswift technology."

It is reported that Nike in the design stage to test the player's 3D whole body diagram, including heat and sweat distribution, so that the structure of the Jersey is more optimized and lightweight, to meet the high test of the 82 games of the season.

The new material can remove moisture faster, sweating faster than the current NBA Jersey by 30%, so that the drying time is reduced by 15%.

At the same time, designers make minor adjustments to the bottom of the armhole, neck, back shoulder, side seam and trousers to eliminate the interference brought by small details to athletes.

Including a crowd of NBA players and Rio Olympic men's basketball players, they had participated in testing the early version of the Jersey, and provided specific feedback to help adjust the design of the Jersey.

In this regard, as a test player, Carey Owen and Deraymond Green both issued "praise" in the official statement.

The idea of alliance ball change is certainly worth affirming. As for the effectiveness of the new strategy and new design, we still have to wait for the arrival of the new season before we have the answer.

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