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    ASOS Sales In The Three Quarter Increased 32.5% From 498 Million 300 Thousand A Year Ago.

    2017/7/18 18:21:00 119

    Fashion Electricity SupplierMarketCustomer Unit Price

    ASOS PLC (ASC.L) has maintained strong revenue growth in the three quarter, the UK.

    Fashion business

    At the same time, the annual growth rate is expected to reach the top of the expected interval 30%-35%.

    However, the group's share price fell sharply by 3% on Thursday, reflecting some investors' disappointment that the profit target had not been raised.

    Deutsche Bank AG Deutsche Bank Investment Bank, Ma Li, pointed out in today's report that although ASOS PLC reiterated the growth momentum of all regions, it was disappointing that it failed to raise the profit forecast. In a report, the company pointed out that the British electricity supplier Berlin warehouse can now fulfill the 70% order of the EU, and believes that the region will accelerate growth in the future.

    In the first four months of June 30th, ASOS PLC was the four largest.

    market

    The income growth has slowed down to some extent over the first half of the fiscal year.

    In fixed exchange rates, the UK market and international sales rose 16% and 32% respectively, with the US, Europe and the rest of the world falling from 38%, 36% and 52% in the first half of the fiscal year to 26%, 30% and 41% respectively.

    Group retail sales totaled 660 million 100 thousand yuan, up 32.5% from 498 million 300 thousand in the same period last year.

    Gross retail sales were flat in the same period last year.

    CEO Nick Beighton said in the earnings report that the three quarter continued its sales momentum in the first half of the fiscal year, mainly driven by the group's continuous investment in customer acquisition and price.

    After the British referendum failed last year, the depreciation of sterling against the US dollar and the euro made the group get the opportunity to promote international sales through the reduction of prices.

    As of June 30th, the number of active users of ASOS.com has increased by 25% over the past year.

    Customer unit price

    And the average order frequency increased by 3% and 6% respectively, and the conversion rate also increased by 10 basis points.

    The total number of orders increased by 28% to 16 million 900 thousand over the same period.

    The group now reaffirms that the pre tax profit will reach 79 million 400 thousand in the market, while the pre tax profit in the fiscal year will be 63 million 700 thousand.

    The rapid growth of ASOS PLC is in sharp contrast to the struggles of physical retailers.

    Executives at John Lewis, one of the largest department stores in the UK and one of the largest apparel retailers, Next PLC (NXT.L), said that this year's high street retail environment will be more challenging because of rising prices and weaker consumer demand.

    Of course, there are also winners in such an environment. Primark has achieved a 5% growth in the three quarter with a very cheap fast fashion mode, which is further faster than the 2% in the first half of the year. The brand still has no online sales.

    More attention should be paid to the world clothing shoes and hats net.


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