Children'S Clothing Brand Cross-Border Cooperation And Alliance Film IP Accelerate The Process Of Brand Younger

The use of movie IP resources for event marketing is becoming more and more popular among brands. In recent years, many Quanzhou The brand and the famous film IP have reached the brand cross-border cooperation. In recent years, there are crossover cooperation between the birds and birds, the Spiderman series, the foot boy shoes and the bear haunt cartoon. IP element Products. Last week, XTEP children also worked with Transformers 5 to launch a series of activities at the scene.

Last Saturday, XTEP children held a "Transformers 5", called XTEP's children's special viewing activities. The audience at the scene of the event is composed of parents and children. The scene is very lively. XTEP children responsible person, the company and Transformers 5 movie IP reached. Brand cross-border cooperation And will launch a variety of Transformers Limited clothing, shoes and accessories in the major stores, so that more children can choose their favorite products. "To create an opportunity for parents to interact closely with their children, calling on parents to spend more time with their children in their spare time and give their children an interesting childhood."

The "deformation" campaign is the third stop event organized by XTEP children in the country. XTEP children will also hold a variety of "deformation" Transformers 5 - XTEP children's special viewing activities in many cities throughout the country. This is bound to make more children in the country enjoy the joy of this activity, so that parents can learn more about children and add different feelings to their children's summer vacation.

The use of movie IP resources for event marketing is increasingly favored by Chinese businessmen. In fact, Quanzhou brand has similar precedents as XTEP children and film IP have reached the brand cross-border cooperation. In recent years, there have been cross border cooperation between heroes and birds in the hands of Spiderman series and foot friend children's shoes and "bear haunt" animated cartoons, promoting their products with IP elements.

Similarly, during the show of "Spiderman 2", the VIP bird takes advantage of the Spiderman movie series to promote the prestige bird series. Before watching the movie, the movie city hall specially designed exciting and interesting interactive games, let the audience play the Spiderman in person, experience spider silk shooting, Spiderman live COSPLAY performance attracted many eyeballs. The audience can not only enjoy the long-awaited super blockbuster Superman Spiderman 2, but also get the limited edition of Spiderman series from the beloved bird brand.

And in the year before last, when the animated movie "bear haunts" became popular in China, Nanan foot friend sporting goods Co., Ltd. also signed the brand authorization for five years in a timely manner with the investor of bear emerging. Yang Jingping, general manager of foot friend sporting goods Co., Ltd., said that the introduction of bear to haunt is not only to get sales benefits from this brand alone, but also to help friends realize the strategic concept of "foot China Animation city".

The industry believes that in modern times, the meaning of movies is not merely a cultural product of conveying sounds and images. More and more movies cross border and mix up all kinds of cultures, and there are countless derivatives coming out from all walks of life. In the field of business cooperation, the US movie IP, star wars, has brought Disney's income of cross-border products around us $4 billion 600 million. The huge commercial value created by movie derivatives has enabled many investors to see a good market prospect for cross border cooperation and marketing in the movie IP market. "In the current era of entertainment winning and media age, consumers are more and more fond of brands and interactive activities with ease, freedom, individuality and participation. The linkage between this brand and IP will maximize the benefits of fans after 90 and even 00, and speed up the process of brand younger."

More interesting reports, please pay attention to the world clothing shoes and hats net.