Why Did Chanel Find Quan Zhilong'S Endorsement?

According to the world clothing and shoe net, rappers Pharrel Williams proved that men can also carry Chanel.

After the package, the Korean pop idol group Big Bang captain Quan Zhilong (G-Dragon) followed closely.

The male is Asian.

He carries the Chanel Satchel Bag Gabrielle, even better than the female back.

This time, Chanel took the video team to record the story of G-Dragon in from June 17th to 18th around the world tour Macao station.

Prior to this, Kristen Stewart, Cara Delevingne, Pharrell Williams, Caroline de Maigret also participated in the Chanel Gabrielle handbag city running through videos.

Chanel's interpretation of fashion is constantly changing.

Judging from the short-term exploding point, the effect of this investment is more direct than that of LVMH entertainment agency YG entertainment, which is invested by US $60 million for G-Dragon.

Bruno Pavlovsky, chairman of Chanel fashion department, said: "Korea is the most influential market in Asia. It is full of vitality and creativity. Its youth culture and music trend also affect the Chinese and Japanese markets."

Chanel will choose G-Dragon, not only for business considerations, but also for him.

Temperament is more appropriate, not just because the other side is hard enough to get on the line.

G-Dragon has always been more conscious of its smoky eye make-up, neutral dress and colorful fluorescent hair.

He actually started early.

G-Dragon was a child star since his childhood. His mother acted as a stylist at that time.

"I was pretty fashionable when I was five or six years old."

He said.

When Big Bang was formally launched in 2006, it was not a major fashion group. At that time, South Korea did not form a local fashion brand power.

You only think the Big Bang is exaggerating, and in order to look "cool", it is also deliberately skewing the baseball cap.

Out of love, G-Dragon and T.O.P., which belong to Big Bang, founded the Chao GD&TOP in 2010. With the music elements of punk and hip-hop, we established a unique fashion "routine" which is consistent with personal image.

In 2013, with the emergence of Hood By Air, KTZ, AMBUSH, Off-White and so on, a lot of new brands such as Europe and America were emerging. G-Dragon also began to expose more of these brands in the street shooting, and gradually found a more Asian and more sophisticated fashion dressing rule.

It can be said that G-Dragon is a bit like the Korean version of Kanye West.

Because I love fashion and I want to play this game.

In 2012, for the first time in fashion week, G-Dragon was noticed by the street photographers with colorful South Korean fashion.

He has also launched a series of cooperation with Losangeles Chao brand Stampd and Italy shoe brand Giuseppe Zanotti.

Of course, this series of cooperation marketing means more important.

Until he had designed the YEEZY series like West, last year, he worked independently with Big Bang stylist Gee Eun to set up Chao brand PEACEMINUSONE independently.

PEACEMINUSONE's first retail campaign was held at the headquarters of Dover Street Market, a famous buyer shop founded by Wakubo Rei.

G-Dragon cleverly launched a series of accessories that are more likely to become explosive money: the long baseball caps, the gold letter necklaces, the clip ornaments, the girdle decorated girdle, and the Korean brand design.

"PEACEMINUSONE is me.

I want to create a style that reminds me of people, whether they are looking at a single item or a dress.

G-Dragon explains.

To make fashion become stylized, actually it is much harder than it sounds. After all, the formation of a fashion brand requires 3 aspects: product identification, design innovation and effective marketing.

But its biggest advantage is that you can be immune to pient epidemics.

In the eyes of fashion lovers who didn't know much about stars, G-Dragon is already the king of fashion. It also confirms the success of this series.

G-Dragon also began to have its own interpretation of fashion.

"I think fashion is becoming more and more free. You have to grasp the nuances of self-confidence and embarrass you, not afraid of trying.

There is no right answer in fashion.

G-Dragon, who is only 28 years old, seems to be an "fashion man" with an attitude.

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