How Does The Fast Fashion Mode Create Famous Products?

According to the world clothing shoes and hats net, the financial platform platform declassified.

The chain with the sub Lebo mode realizes the internal circulation of capital, guarantees with entity stores or its own assets, and then opens stores through sub Lebo financing.

The use of fees, deposits and other forms of return to the name of the best products.

In this way, the famous brand and good luck have achieved a win-win situation, but most of the risks have fallen on the franchisee.

Left handed industry, right-handed finance.

Packing 10 yuan shop

The famous brand products of the model rose rapidly in just three years, and nearly 1800 stores opened around the world, with turnover exceeding 10 billion.

The ambition of creating famous products is more than that.

Its founder, Ye Guofu, announced that it plans to open 30000 stores in the world in the next 10 years, with sales exceeding 200 billion.

The support of Ye Guofu's ambition is the Internet financial platform.

Ye Guofu once expressed the importance of finance to the entity at its annual meeting: "the next ten years are financial times. If you are not linked to finance, you will lose a very good era."

Ye Guofu claims that he has created more than 30 mutual gold platforms, with a total investment of more than 5 billion dollars, including "sub profits", "everyone receives", "money shortage" and so on.

Although there are overlaps in individual businesses, in most cases, the positioning of each company is different. For example, the P2P network loan platform is the most important part of the company. Money shortage is mainly a credit loan platform.

The most important part of Ye Guofu's commercial empire is the largest one.

The person in charge of a P2P company in Guangzhou said that "through the division of wealth, the name created a superior product to revitalize its assets. It can be self-sufficient, without relying on banks, and funds can be circulated internally."

The analysis of the "blood pfusion" mode of "Li Bao" analyzes the way to make the products of name creation superior quickly and greatly by dividing the profits. The main path is to continuously give blood pfusion to the famous and high quality franchisees through the division of treasure.

According to public information, the investment and financial management platform was established in June 2014 by the domestic and international wind control financial team, and was launched in September 2015.

A registered capital of 200 million yuan has been reached with Sichuan new net bank for capital deposit and management cooperation agreement.

Ye Guofu is the company's first legal person and executive director. After many changes in ownership, the legal representative has changed to Mok Jin Yun (Ye Guofu's old subordinate).

"Li Po is positioned as a bank level wind control internet financial platform, relying on strong capital strength and famous quality products and high-quality industry resources". The product introductions include "famous brand stores and supply chain resources".

Concerning the "blood supply" rules of the company, the distributor has two main points: first, it has been in the name of the best quality product system, which belongs to a member of the famous premium product chain. If the original franchisee needs to add more new stores, it can directly use the existing stores for mortgage loans. In general, the loan amount is about 5 percent. The single store can borrow 1 million. The other is social capital, which has nothing to do with the famous products. If you want to join the famous brand, you need to guarantee it with your own property. The collateral is mainly real estate and car, the property is calculated according to 30 percent off, the vehicle mortgage is 50 percent off.

The cost of these two financing situations is also different. "If it belongs to the first case, the annual financing cost will be between 15% and 18%, depending on the franchisee's original store's business and reputation.

If there are second cases, at least 18%, some even higher. "

Relevant personnel said.

For example, a product named "Chuang Chuang people's South Road store financing" has a period of 6 months, with an annual yield of 9.2% and a loan amount of 700 thousand yuan.

Similar loan products usually yield 9.2% in 6 months, and 8.6% in 3 months.

The proceeds from "shop financing" are usually around 10.2%, usually with a period of 12 months, which is repaid in one settlement.

According to the promotional materials of the company, as of May 2017, the total profit of the company was 31 million 370 thousand yuan.

Recently, in twenty-first Century, the economic report reporter called the name "good quality product" to understand the situation of joining the company. The official said that the bustling areas of the first tier cities are basically Direct stores, and the second tier cities can be franchised stores.

At present, the use fee of the brand is 80 thousand yuan / year, 3 times a year and 750 thousand yuan for the goods.

The decoration is charged by 2800 yuan / square, and the basic store area should be around 200 square meters.

That is to say, the total investment budget launched by a shop is around 2 million.

For the monthly turnover of the store, the head of the alliance said: "there are nearly 1800 stores in the country. The turnover of each store varies from location to place, but the average daily water flow is between 20 thousand and 30 thousand yuan.

After franchises, franchisees do not have to participate in management. They are managed by a famous brand, including decoration and purchase.

However, 62% of the total daily revenue goes to the top quality products, while the remaining 38% (food is 33%) is the income of franchisees.

That is to say, if the daily turnover is 20 thousand, the franchisee can get 7600 yuan, and the remaining 12400 yuan goes to the name of the best quality product.

If the merchant wants to withdraw, he can refund 750 thousand yuan of deposit. "

An internal staff member told the twenty-first Century economic reporter: "in the early stage of joining, the franchisee encountered a variety of financial problems, only to make the score leopard out of the world, the division is almost the name of the P2P platform.

Most of the funds on the platform are invested in famous products.

In addition to franchisees, some suppliers also have financing needs, which can be completed on the platform.

According to official website data, there are 5 million 304 thousand registered users of the company, with a total investment of 184 thousand people, with a total turnover of 2 billion 590 million yuan and 500 million yuan to be collected.

"At present, there is no default of the lender, and the bad debt rate is temporarily zero.

Even if there are bad debts, the collateral of the lender can cover the loan amount. "

The above sub division believes that the guarantee of famous products is the core advantage of the platform.

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However, with the increasing cost of joining, franchisees are becoming more and more difficult to make money.

In twenty-first Century, the economic news reporter contacted a Miss Gu who had planned to join the first prize.

"At the beginning of this year, originally intended to join a family, but after the calculation, found that the cost is too high.

I originally wanted to rent a shop near Jiangnan West (Guangzhou), but a better location, the monthly rent is 1000 yuan / square meter.

According to the requirements of 200 square meters of the foundation, the monthly rental cost will be 200 thousand, 2 million 400 thousand a year, two to three, the cost of social security and medical insurance is usually 150 thousand, and the brand franchise fee is 80 thousand yuan per year.

In this way, the annual fixed expenditure is 2 million 730 thousand, and the turnover should be at least 20 thousand yuan per day and 600 thousand a month.

At present, there are more than 3000 items of famous brand products, and about 70% of the price is around 10 yuan. If the business hours are 12 hours per person, the average consumption per person can be calculated at 50 yuan / time, that is to say, 400 people will pay the bill every day, and 33 people will pay the bill every hour. This is not an easy number to achieve.

Moreover, 2 million of the cost of the initial investment needs to be recycled.

The chain of "name creation, superior products + sub profit" mode realizes the internal circulation of capital, guarantees with entity stores or its own assets, and then opens stores through sub Lebo financing, and the funds that are blended are reused to the famous products in the form of brand royalties and deposits.

In this way, the famous brand and good luck have achieved a win-win situation, but most of the risks have fallen on the franchisee.

However, the three lid cover five pot game first of all to ensure that the name of the best quality products have a strong and lasting vitality, once the growth rate is flat or even decline, store profitability is difficult to continue, the franchisee exit, the deposit margin will have a huge impact on the name of the best products and sub Lebao.

An industry insider told reporters.

In an interview with the economic report reporters in twenty-first Century, another employee of Li Bao also told reporters that the speed of joining the two years was not as fast as before, and that the cost of joining the club increased and the cost pressure of franchisees increased.

"Now the location of the store is very important, if the location is not good, it is also difficult to guarantee profits."

More interesting reports, please pay attention to the world clothing shoes and hats net.