Valuation 1 Billion 500 Million! Shandong Ruyi'S Fashion Company SMCP Or Listed In Paris.

French fashion Brand Company SMCP is considering listing in Paris.

The latter confirmed in June 21st that the listing issue had been supported by the controlling party and said that the plan would benefit the company.

The next step is to grow, especially to expand the international market.

In October 2016, Shandong completed its acquisition of SMCP.

SMCP's brands include Sandro, Maje and Claudie Pierlot, which dominate the light luxury route.

Up to now, the three brands have sales outlets in 36 countries around the world.

According to SMCP, 46% of the company's sales came from France; 28% came from Europe, the Middle East and Africa except France; Asia Pacific and the United States contributed 14% and 12% respectively.

In 2016, sales increased 16.4% and profits increased by 22%.

Sales from online jumped 80%, accounting for 10%.

In fact, SMCP submitted an initial public offering application to Paris in March last year, that is, before the takeover.

That is to say

It was originally planned in the company.

SMCP president and chief executive said in an interview earlier this year that the company will achieve sales of 1 billion euros by 2019.

People familiar with the matter say they can get a valuation of at least 1 billion 500 million dollars.

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