Why Do Jingdong Break Up And Split Up?

According to the world clothing shoes and hats net, this year's "6 / 18" mid high promotion is coming to an end, but the commercial competition behind it may just begin.

according to

Data released on the 19 day show that in June 1st -6 18, Jingdong mall cumulative amount of 119 billion 900 million yuan.

The eye-catching war news is a natural surprise. But in this year's "6. 18", Jingdong has also undergone a lot of challenges.

On the day of June 18th, in the middle of this year, the banquet was still in full swing.

Micro-blog's certification name, Tang Feng, founder of the company, issued a statement on micro-blog to apply for the closure of Jingdong's flagship store.

JD.COM

In a timely manner, it issued a statement in official WeChat, saying "for reasons known to all", it decided to close.

Jingdong flagship store.

Whether it is the "active resignation" of the burden of breaking the silk and the burden of making profits, or the act of Jingdong's dissatisfaction with cracking the silk and raising the selling price, the two sides insist on each other.

This year's "6. 18" Jingdong has produced gratifying achievements.

Jingdong data show that in June 1st -6 18, Jingdong mall cumulative amount of 119 billion 900 million yuan, the cumulative sales of more than 700 million pieces of goods, equivalent to each Chinese family during the 618 Shopping Festival during Jingdong purchased 1.6 goods.

In particular, in terms of female users, Jingdong said that during this year's national carnival, Jingdong female users continued to grow. In from June 1st to 18th, the number of female users who spent the first time in Jingdong reached 2 times that of the same period last year. The proportion of female users in the cosmetics, food and beverage, fresh, mother and baby, life travel and other categories was far more than that of men, of which, the proportion of female users in fresh users was over 60%.

In addition, in the women's clothing market, while women's clothing sales were hot, Vero Moda as brand sales champion, opened 30 minutes to reach 618 last day sales, the whole day sales reached 8 times the same period last year, the urban beauty sales all day is 3.5 times compared to the same period last year.

Tang Feng, founder of the company, issued a statement on micro-blog.

Behind the eye-catching achievements, Jingdong has encountered some stumbling blocks this year on its own birthday.

On the day of June 18th, at the Jingdong's "6. 18" positive climax stage, Tang Feng, the founder of micro-blog certification, was issued a statement on micro-blog, the founder of the company, to apply for the closure of the Jingdong flagship store.

According to Tang Feng, the Jingdong issued a letter of law to the Jingdong in June 17th because of the 62% off coupons that the Jingdong had put into the conference hall and imposed on them by merchants.

In order to prevent further losses, the decision to temporarily suspend Jingdong flagship store was put forward.

Screenshot of Jingdong women's dress in the statement

But for the rhetoric of splitting the silk, Jingdong women's wear has been given different versions.

Jingdong women's clothing issued a statement on the WeChat public number, saying that in the Jingdong women's clothing business department organized by the "Jingdong clothing 618 full category shop full discount" activities, many businesses have enthusiastically signed up and passed the qualification examination.

However, as for the 618 major promotion nodes, as a result of the well-known reasons, very few merchants, including those who broke up and silks, have asked us to withdraw the venue and withdraw their activities. The price of the same products in the flagship store of Jingdong has been greatly raised to a far higher than the market price.

As Jingdong's promotional activities have been widely publicizing for consumers, the behavior of breaking up and silking has seriously violated its original commitment to participate in the activities. In order to protect the legitimate and fair purchase rights of consumers and practice the spirit of contract, the Jingdong women's clothing industry department demanded that the consumers in the Jingdong flagship store carry out the price difference compensation, so as to ensure that 618 consumers could purchase the same promotional price with other platforms on the same day, but they did not accept this requirement.

The Jingdong women's clothing department will close the Jingdong flagship store for breaking the contract and disrupting the sales promotion order.

Reporters tried to search for cracks in Jingdong mall search column brand, but can not find.

Reporters entered the Jingdong mall on the 18 day, and found that the products were all showing no cargo status. On the 19 th, the reporter tried to search for a brand in the search column of Jingdong mall, but it could not be found.

From this point of view, this incident has also led to the incompatible relationship between Jingdong and the split.

For consumers who might have bought goods at the official flagship store of Jingdong, Jingdong women's clothing said that Jingdong clothing will protect consumers' rights and interests and handle them properly for orders that have not yet been fulfilled.

On the other hand, whether or not the cooperation between Jingdong and the whole world has been abandoned after the separation of the silk and silks, the Jingdong and the responsible persons responsible for breaking the silk cloth said that no new progress has been announced.

In fact, this is not the first public opinion dispute between Jingdong and individual brands during this year's "6 / 18" period.

In June 6th, including Eve Li, Lily business fashion, Ordos and other brands in the official certification of micro-blog said, "6 / 18" period due to Jingdong background lock, inventory and pages can not operate, resulting in some goods may be oversold and can not be shipped in time, and so on, the inconvenience to consumers, hope to be understood.

On the afternoon of the same day, the direction of public opinion was divided. Some Internet media broke the news and said that behind the Jingdong's besieged attack by brand businessmen, there was another secret.

According to the above media reports, according to the Jingdong has locked the backstage business, according to the business screenshots, Tmall small two requires businesses: the announcement, the micro-blog, the next venue, otherwise it will severely punish businesses, stop businesses in Tmall all traffic.

Most of the above businesses cleared the previous remarks on micro-blog in second days.

In an interview with a brand name, an unnamed brand businessman said the company had previously issued a micro-blog statement in order to communicate more fully with consumers, but withdrew the comments after discovering the direction of public opinion in the uncontrollable direction.

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