54 Brand CEO Gathered In Tmall To Talk About New Retail

In June 13th, 54 global leading brands, CEO, gathered in Tmall to conspire.

This is an important moment for new retailing.

According to the world clothing shoes and hats net, LVMH, Burberry, Martha Lahti, Samsung, Panasonic,

L'OREAL, Johnson, Procter & Gamble...

In June 13th, 54's leading brand steward or greater China CEO gathered in Hangzhou Alibaba CEO Park 9.

Group CEO Zhang Yong opened a closed door meeting on "new retail".

Any brand at the conference is the leader of the industry. Any trend of their business will cause the business community to pay attention to it.

At the time of Tmall's 618 ideal carnival, these brands are involved in this new retail carnival.

And what they are more concerned about is how to integrate closely with the whole Alibaba ecosystem based on Tmall, so as to further achieve the upgrading of business Internet and lead the consumption trend.

Five days ago, investors and analysts from over 350 top investment institutions came to Ali Park, feeling the new strength of Tmall's business and feeling the great value of Alibaba.

On that day, Ali shares rose 13%, reaching the highest market value in Asia, and jumped seventh in the world.

Under the new retail strategy, Tmall and the past are completely different. Ali CEO Zhang Yong said, "the whole Alibaba group based on Tmall is very willing to use all its capabilities to help brand businesses achieve commercial digitalization and jointly open new retail outlets."

Alibaba group CEO Zhang Yong

This is an Internet business history.

The history of these brands entering Tmall and Tmall is an Internet business history.

Procter & Gamble settled in Tmall as early as 2009. It is the first well-known fast selling enterprise to open flagship store in Tmall.

It is reported that in the past 8 years, P & G China's electricity supplier has grown from scratch, and has rapidly led the fast moving consumer goods industry. The total number of users continues to double digit growth.

Xu Min, President of P & G e-commerce in Greater China, said Tmall is not only a marketing and brand building channel, but also a product innovation accelerator and an interactive platform for consumers.

Some brands have recently entered Tmall, but have already broken out.

In May 23rd this year, Estee Lauder's M. A C Tmall store opened its first day, with the largest sale of single lipstick reached 60 thousand, and refreshed the opening record of the beauty brand.

In the past few months, the world's largest luxury goods group LVMH's cosmetics retail brand SEF, high-end makeup brand Guerlain, watch brand Tigo Hoya and so on have also been stationed in Tmall.

In the view of Wu Yue, President of LVMH group Greater China, today, Tmall represents China, reflects the progress of China, has attracted the fashion crowd of China, so luxury fashion brands enter Tmall for granted.

Nowadays, a lot of brand helmsman thinks, do not embrace Tmall is dinosaur.

The secret of Vitoria, the famous underwear brand, was invited to the head of the Greater China region in the early 2016 when it was the head of Greater China, and landed in Tmall international on the eve of double 11 in early 2016.

Chemist Warehouse became the first overseas seller to sell 100 million last year in Tmall double 11, and its CEO Nancy in Greater China said that Ali provided support for different levels of service ecology based on business consultants, Ali mothers, rookies and so on.

At present, Tmall already has more than 12 thousand international brands, 180 thousand famous and 89 thousand flagship stores.

As of March 2017, nearly 80% of Forbes's most valuable consumer brands have entered Tmall.

This golden sentence is appropriate: "there are only two brands in the world, one has been settled in Tmall, and the other is on the way to Tmall."

Tmall turns to new retail engine

Tmall has moved from an online retail trading platform to the new retail engine of the commercial community, and the main position of digital pformation and upgrading of the global brand.

Alibaba group CEO Zhang Yong introduces these well-known brands of CEO. The Alibaba group will take Tmall as the main position, and help the brand enterprises and even the entire business to reconstruct the commercial elements of people, goods and businesses through data application, and produce chemical reactions from refactoring.

The first is the reconstruction of supply chain.

The new retail supply chain realizes the whole chain digitalization from customer, logistics and payment.

The second is the reconstruction of the whole sales channel, which includes Tmall supermarkets for the first tier cities, retail outlets and villages for capillary penetration in urban communities and rural areas. It also includes multi channels in overseas markets such as speed sell, Tmall international and LAZADA.

The third is the reconstruction of brand marketing and user connection.

The massive data of Tmall eco platform, intelligent algorithm, and the construction of numerous consumer media content communities help brands complete the whole link and full cycle behavior closed loop of brand operation and consumer relationship.

In addition, Tmall ecology is actively exploring online and offline.

Zhang Yong also said that behind the restructuring is passenger flow, goods, orders, payments and five core business elements of member data.

Zhang Yong shared that if we did not complete the data of these business elements, we could not talk about the reconstruction of people, goods and markets.

After years of accumulation, Alibaba group has already had a series of plans, hoping to share it with all brands and go forward with all brands in exploring new retail outlets.

Tmall under the new retail strategy is leading a new round of consumer upgrades.

Tmall is joining hands with domestic and foreign brands to jointly define and open the business future.

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