What Adverse Effects Will The Online Shopping Box Bring?

According to the world clothing shoes and hats net, every passion.

People have experienced the excitement of opening the package, and businesses will not let go of it.

In order to enhance the excitement of consumers in receiving goods, the development of ordinary cartons has gradually changed to elaborate.

Beautiful carton.

Over the years, electricity providers have become increasingly attentively packaged. They sometimes tie up their bows as if they were not gifts you bought, but gifts from distant friends.

This phenomenon is most evident in the fashion business.

In foreign countries, the fashion business Net-a-Porter has invested in upgrading the logistics services. The 24 Sevres of the LVMH group will also use black and white simplified design boxes to set the tone for its express service.

Net-a-Porter custom box

To a certain extent, the logistics experience of fashion e-commerce is consistent with the demand trend of early development of e-commerce.

Packaging World, the packaging industry website in the US, published an article last year, suggesting that the packaging of electric business will develop towards a streamlined, cheap, environmentally friendly, customized way, and the most important thing is to have a stronger commodity protection function.

In the past, we neglected a problem. The purpose of customization is not only to improve the sensory state of customers. For businesses, differentiated services appear to increase the operational difficulties, but in fact, they reduce the proportion of logistics costs for enterprises.

First of all, consumers can choose smaller parcel size and save materials; moreover, they will pay extra money for prettier packaging.

Net-a-Porter provides a gift package that requires extra payment - black box with bow tie.

But it's not the only way to do this. An industry report released by Dotcom Distribution in 2015 showed that 39% of online consumers like to open boxes and product photos or videos on social media as soon as they receive packages.

So, Adriana Deleo, Glossier's design director, said: "we want every experience of opening the box to be exciting, amazing and good looking."

But the problem is that the excitement of opening the box is mostly short-lived, so when the box is just a box, their value will be very few.

This round of packaging competition has left many businesses insisting on simple parcels.

Brendon Babenzien, the design director of New York menswear brand Noah and Supreme's former creative director, originally wanted to simplify the packaging of its online sales terminals. As a result, consumers generally reflected that they were disappointed with such a simple package.

Noah's logistics packaging only uses paper materials, but this sometimes causes the clothes to become dirty during pportation. Babenzien is now planning to carry out the optimization plan, but he feels that according to the trend of beautifying the package now, the company will bear a lot of waste of cost.

"We understand the value of opening the box.

This is part of the marketing strategy of most retailers, and consumers also eat it. "

Babenzien said to Racked, "but the experience lasted for two to three minutes at most, just like buying a short dose of comfort medicine, which is essentially a waste."

Because satisfying customers' needs is a bottomless pit, and people's surprise points will continue to rise as merchants cater to them, which will lead to the more "medicine" that can provide happiness.

But ultimately, these costs will be shared among the customers.

In addition to businesses such as Net-a-Porter, which have a clear price tag for upgrading services, most of their peers' promotion of the price of such services is unconsciously done by consumers.

Maybe you could buy a pair of shoes at 2000 yuan, but now they have risen to 2200 yuan, and the premium part is likely to be used on those beautiful boxes.

In order to maintain profit margins, shoe brand and e-commerce platform will be negotiated and coordinated, and this process will not be open to consumers.

Fashion brands pay more attention to the update and details of packaging.

In addition, excessive packaging also brings problems of environmental pollution.

Nowadays, the rapid pursuit of logistics has increased the dependence on resources such as oil, electricity and so on. Besides, in order to facilitate return, customers also want each product to use a single package. It is reported that ASOS and Boohoo pack about 1000000 packages a day, but many of them are unnecessary.

According to the world clothing and shoe net, 1/3 of the daily rubbish in the United States comes from express parcels. Even if the packaging box uses recycled materials, it will bring 36 million tons of garbage to the land.

These items include plastics, cards, bubbles and so on, and the difficulty of classification is obvious.

China is also facing the same situation. As a big e-commerce country, e-business people should consider the problem of garbage collection after attracting traffic.

According to Xinhua news agency, "Ordinary Express packaging material consumption is amazing, a weight of about 0.2 kilograms, it is expected to increase 62 trillion and 700 billion tons of packaging boxes in 2017, can be filled with 31 football fields.

If the cost of environmental protection is too high, or the lack of standards for the production and use of express packaging, it will indirectly affect the overflow of express packaging waste. In terms of plastic bags, the cost of non decomposable is 0.08 yuan / RMB, but the decomposable price is 4 to 5 times the former, so that the procurement of enterprises is often impossible.

Obviously, the pursuit of beautiful packaging is probably a waste of money.

But consumers' desire for beauty is understandable. In addition to enhancing people's awareness of environmental protection, fashion and e-commerce industry can only maintain the balance of corporate interests and social responsibilities by increasing the cost of consumers to purchase additional packaging, so it is not realistic to expect them to slow down.

In this case, perhaps the corresponding measures at the national policy level may be a way out.

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