Interpretation Of Clothing Marketing Skills And Shopping Guide Skills

Clothing shopping guide sales skills in the clothing sales process, the salesperson has an incomparable role, whether the salesperson can grasp the clothing sales.

Skill is very important. First of all, we should pay attention to the skill of recommending purchase.

Besides showing the costumes to customers and explaining them, the salesperson also recommends clothing to customers to arouse customers' interest in buying.

The following methods can be used for recommending clothing:

1, when you have confidence in recommending and recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.

2. Suitable for customers' recommendation.

When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

3, with gesture to recommend to customers.

4, with the characteristics of goods.

Each type of clothing has different characteristics, such as

When designing clothing for customers, we should emphasize the different characteristics of clothing.

5, focus on commodities.

When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

6, accurately mention the advantages of all kinds of garments.

When explaining and recommending clothing to customers, it is necessary to compare the different types of garments and accurately tell the advantages of all kinds of garments.

Second, we should pay attention to the key points.

Skills.

Key sales are targeted.

For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological pition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful.

In a very short period of time, allowing customers to have the belief in buying is a very important part of sales.

Key sales have the following principles:

1, start with 4W.

From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

2, the key should be brief.

When it comes to explaining the clothing characteristics of customers, we must do it.

Concise and clear, content easy to understand.

The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

3, specific performance.

According to the situation of the customer, you should be flexible, not the same, just say, "this dress is good", "this dress is best for you" and so on too simple and general marketing language.

Depending on the sales target, the way of speaking is changed.

We should introduce different contents to different customers and make them suitable for others.

4, the salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.

When a salesperson does not consider how to respond to a client's objection, he may first repeat the objection in a euphemistic tone or repeat it in his own words, which can weaken the momentum of the other party.

Sometimes switching to a statement will make the question easier to answer.

But it can only weaken and not change the views of customers, otherwise customers will think you are dissatisfied with their opinions.

The salesperson can ask after retelling: "do you think this statement is accurate?" and then proceed with the following to get customers' recognition.

For example, customers complain that the price is much higher than that of last year.

Salesperson can say: "yes, the price is higher than the previous year."

Then wait for the customers.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.