Clothing Implants Chip, Using RFID Technology To Upgrade Brand Again

It is reported that

Each new product will be implanted with a RFID chip smaller than a grain of rice and not easily detected by the naked eye. Each garment corresponds to the unique code.

In the future, users will be able to track the number of times they pick up a garment and enter the fitting room.

Following the Apple Corp's application of RFID to food patents, sinemi group also entered the era of "core retailing" and applied RFID technology to one of its main brands, "Yin man".

Using the technology of big data and artificial intelligence, RFID technology can upgrade and pform the production, circulation and sales process of commodities, and speed up the "new retail". It is also a key step in the integration of the online and offline channels.

The track of a garment from production to customer will be recorded through data.

It is reported that in each new product, IMMAn will insert a RFID chip which is smaller than the rice and is not easy to detect with the naked eye. Each garment corresponds to the unique code.

In the future, the number of customers picking up a garment in the experiential store and how many times in the fitting room can be tracked.

Customers pick up

When entering the fitting area, the RFID device reads the chip information on the clothes, and displays detailed information about clothing related pictures, online baby descriptions, buyer reviews, etc. on the display screen, and can also pay for self service without queuing up at the cashier's desk.

At the same time, customers can call the shopping guide through the screen, and the service experience is richer.

In terms of warehouse management, the RFID system can quickly identify whether the boxes are correctly packed. In the future, it is expected to realize the dynamic inventory sharing of all channels and all the stores in the country, as well as the functions of anti-counterfeiting, preventing goods in stock, and giving priority to dealing with hot customers.

Fang Jianhua, chairman and CEO of Hui Mei Group, said the RFID system will be improved step by step. In addition to providing customers with better experience in terminal stores, RFID technology can also effectively improve the accuracy and efficiency of warehouse management.

Xiamen XinDa, a cooperative research and development group of RFID system of Hui Mei Group, said that the development of RFID technology jointly with Yin man will create a new benchmark case of "Internet of things".

Previously, it is reported that Apple Corp has obtained a new patent, users can use iPhone or Apple Watch to read nutrition information of food through RFID tag, and even receive tips on how to match food healthier.

At present, Hai Lan home, Decathlon, La Natsu Bell, international brand H&M, luxury brand Prada and so on have all used RFID technology, but they are still exploring.

According to the US side, compared with before, the application of RFID technology reduced the supply chain's manpower cost by 73%, and the efficiency increased to 250%.

The manpower cost of the warehouse has dropped by 82% and the efficiency has been raised to 175%.

The application of RFID technology will upgrade and pform the production, circulation and sale of goods.

The key step is to integrate online and offline channels.

Brand building:

Mr. Sun said that since the beginning of 2012, the company has put forward three years' strategic plan in the future based on consolidating the market share of e-commerce. The center of the brand operation is placed on the brand image shaping (brand product visual planning, Tmall's canal page image tuning), the performance of brand culture depth (cotton and linen girl doll, private customer exclusive gift) and the fine consumption experience (pre-sale and after sale service and CRM management refinement), using the advantages of the Internet and the mobile Internet channel to realize the new era of "Yin man" marching from the original brand to the "cotton and hemp life brand", providing consumers with unique Chinese traditional culture characteristics of wearing life and taste, and committed to "building the world's Chinese cotton hemp life brand". Fang Jianhua, founder of company brand

The brand was founded in 2007 and officially entered the Internet in 2008.

Prior to that, Fang Jianhua ran a ODM garment factory for foreign trade and accumulated rich experience in enterprise management and strong strength for the birth of the brand.

In a few years, Fang Jianhua built a small factory with only 20 people into an electric brand group of more than 1000 people. With the cotton and ramie life circle as the core, the layout of the mobile internet field was opened, and the kingdom of diversified development was opened.

For more information, please pay attention to the world clothing shoe and hat net information report.