Professional Retailers Still Dominate, And Sports Brands Are Rising Rapidly.

Capitalmind, a corporate finance consultancy, recently released the ranking of the world's 50 largest sports apparel group, and professional dealers such as Intersport, Decathlon and FootLocker occupy the leading position in the rankings.

The distribution market grew by 5% in 2015, and the market value was about $388 billion.

Sportswear dealers are among the best in the list, but the rise of sports brands is amazing. Nike did not enter the list ten years ago, and last year they ranked fifth. Sales in 2015 increased by 25% compared to the same period last year, while Adidas grew by 10%.

The rise of brands such as Puma, VFCorp, Lululemon, UnderArmour and Skechers confirms this trend. Asics is the first time in the list this year. There are 10 sports brands in the top 30 companies.

However, the challenges faced by retailers and sports brands are different. Retailers need to strive to develop their own brands, while sports brands need to strive to expand their distribution networks.

Although the development routes of different enterprises are different, the synergy between them will promote the growth of the global sporting goods market.

By 2020, the annual average growth rate of the global sporting goods market may reach 4~5%, and the development of emerging markets and new sports activities can make some contribution.

Capitalmind also highlighted the positive role of women's sports activities and the growing attractiveness of sporting goods to the Chinese middle class.

In the past few years, many sports brands are very concerned about female consumers, and provide more fashionable products suitable for directional training (including yoga, Zumba and other fitness activities).

The most typical example is the Canadian yoga clothing brand Lululemon. The company's rankings also rose 4 to nineteenth.

China's interest in sporting goods seems to be more and more intense. At present, sports industry accounts for only 0.7% of its gross domestic product. However, the Chinese government hopes that this proportion will reach 6% in 2020.

And sports brand is a piece of good news.

Decathlon now has 220 stores in China and plans to increase 500 stores in the next three years. Adidas plans to add 3000 stores to the total number of stores in 2020 to 1.2 000.

The martial arts of the world will not break quickly.

In 2016, the global retail industry can be said to encounter Waterloo, but unfortunately, this trend may continue in 2017, and some large retailers or brand retail businesses will still face enormous challenges.

To think of it, these retailers are losing on a "fast" word.

Admittedly, e-commerce is changing the way of consumption, but in Ma's view, this is far from the end, because offline retailing will not and should not die.

Therefore, Ma Yun and his Alibaba put forward the concept of new retail.

To put it simply, new retail is actually combined online and offline, supplemented by more efficient logistics.

In the final analysis, it is a problem of efficiency, which is the "fast" problem we mentioned before.

Ali Institute analysis shows that this is a common way out of physical stores and e-commerce.

For footwear companies, offline retail still holds their lifeline, so the retail industry is definitely not a good thing for them.

Fortunately, this category is affected by the season, and the product is highly mobile, and the impact of marketing mode is relatively small.

E-commerce is also an important factor in promoting the development of the global sporting goods market, although these 50 top companies occupy nearly 1/3 of the total market share, but the rules of the industry are gradually changing.

Brazil electricity supplier Netshoes is the highest ranked in the electricity supplier, ranking 35.

Not only in the sporting goods market, but in the consumer goods market, e-commerce plays an important role in helping retailers and retailers.

Conduct all-round marketing.

For more information, please pay attention to the world clothing shoe and hat net information report.