German High-End Men's Wear Hugo BOS First Quarter Performance Growth Exceeded Expectations

Germany

Group Hugo Boss AG (BOSS.DE) Hugo, BOS first quarter earnings report on Wednesday, as of the end of March, the Group recorded a 1.3% revenue growth to 651 million euros, a year earlier, 642 million 600 thousand euros, better than the group's flat expectations and Thomson Reuters I/B/E/S analysts expected 641 million euros.

Hugo Boss AG Hugo, the boss of BOS group, said revenue growth in the first quarter was mainly due to the resumption of the Chinese market and the stimulus to the UK market.

In the first quarter of fiscal year 2017, the Group recorded a net profit of 48 million euros, up 24.7% from 38 million 500 thousand euros in the same period last year, which is better than Thomson Reuters I/B/E/S's expected 46 million euros; EBIT recorded 64 million 400 thousand euros, 19.9% higher than the 53 million 700 thousand euro in the first quarter of 2016 fiscal year; excluding special items, the profit of EBITDA was 97 million 400 thousand euros, which was more than the 93 million 500 thousand euro in the same period of 2016.

At the beginning of last year, Mark Langer, the chief executive of the group, pointed out in the earnings report that the group started a good start this year, especially in Europe and Asia. The excellent performance of the group proved that the strategic adjustment of the group had been successful. In the coming weeks, the brand will show a brand new series, which is believed to be a milestone in the reform.

In group investment day activities in November 2016,

AG Hugo and BOS released a reform plan, hoping that the current group in 2017 could remain stable and resume growth in 2018.

Mark Langer said at the event that the most important strategy to stimulate growth will be to reduce the brand and retain only two brands, Hugo and Boss. The former is for young consumers, while the latter for business people. The entry price of the former is 30% lower than that of the latter. As for the luxury sector, Mark Langer has already said it will subvert the strategy of former Claus-Dietrich Lahrs and halt the development of luxury goods.

This means that the two signboards of BOSS Orange and BOSS Green will be cancelled.

During the first quarter, the group's Hugo & amp; C business recorded a 16% fixed exchange rate increase, a real increase of 17% to 97 million euros, and Boss business recorded 554 million euros in the first quarter, down 1% from the same period last year.

By category, men's clothing sales increased by 1% to 577 million euros, and women's clothing business fixed exchange rate increased by 2%, the actual increase of 3% to 74 million euros.

According to the channel, the retail business of Hugo Boss AG, Hugo and Bosch was flat at 371 million euros in the first quarter, a decrease of 3% compared with the base, and the Asia Pacific market income was flat.

In the first quarter, the total retail business in Europe recorded 205 million euros, a decrease of 2.4% compared with 210 million euros a year earlier. The retail income in the Americas market recorded a 3% fixed exchange rate decline, the actual retail income was 77 million euros, a slight improvement over the 76 million euro a year earlier, and the retail income in the Asia Pacific market was 90 million euros, a 4% increase in fixed rate and a real increase in 7% over the same period last year.

In the first quarter, the revenue of group independent stores and Outles stores recorded 1% and 7% fixed exchange rate growth respectively, while store stores recorded a 3% decline, and online revenue plunged 27%.

In the wholesale business period, the fixed exchange rate increased by 2%, the actual increase of 3% to 263 million euros, which mainly benefited from the increase in the income of Haicang 7% in Europe, from 193 million euros to 207 million euros. The fixed exchange rate of the wholesale market in the Americas fell by 12% to 49 million euros, 2016 euro in the same period was 54 million euros, and the wholesale business in the Asia Pacific market slumped to 30% euros.

By the end of March, the group's authorized business increased by 5% to 17 million euros.

During the first quarter, Hugo Boss AG Hugo BOS reduced sales promotion to improve the gross profit margin by 30 basis points to 64.4%; the improvement of EBITDA profit margin was mainly from the improvement of 150 basis points in the European market to 30.8% stimulation, and the American market was 840 base points to 12.3% due to the rise in marketing costs and the liquidation of stock prices, 12.3% in the Asia Pacific market period, and 690 690 basis points in the EBITDA market profit margin 25.3%.

By the end of March, Hugo Boss AG Hugo BOS had operated 436 direct outlets, shutting down 6 rooms in the first quarter, including 5 new 11 outlets.

The German group is now maintaining stable sales throughout the year, a slight increase in gross margin, a EBITDA profit margin of -3-3% and double-digit growth in net profit.

Despite the expected performance in the first quarter, the downturn in the US market led to Hugo Boss AG.

Shares opened more than 6% on Wednesday, narrowing to 4.38% at 66.20 AM at the time of 10:23.

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