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    The Bernard Arnault Family Will Buy The Stake Of Christian Dior25.9% In 12 Billion 100 Million Euros.

    2017/4/29 14:38:00 67

    LuxuryBrandClothingAnalyst

    According to the world

    clothing

    Shoes and caps net learned that after the news of "Dior acquisition" came out, Christian Dior (EPA:CDI) shares closed up 15% on the same day, while the Bernard Arnault family held 74% of the company's shares, and LVMH shares also rose nearly 4% on that day.

    Bernard Arnault's personal assets jumped by 5 billion dollars in just one hour, thanks to the surge in stocks.

    Forbes announced that the value of Bernard Arnault was $51 billion, much higher than the $41 billion 500 million announced in March. In just a month, its value has soared nearly $10 billion, more than the former New York mayor Michael Bloomberg and Koch brothers, becoming the eighth richest figure in Forbes, up 3.

    In addition, in March, Bernard Arnault also replaced the heir of L'OREAL group (EPA:OR), Liliane Bettencourt, to become France's richest man.

    The Bernard Arnault family recently announced that it will buy 12 billion 100 million of the remaining 25.9% stake in Christian Dior.

    According to the takeover offer, the Bernard Arnault family will pay 172 euros in cash for each Dior group share, plus 0.192 shares of Hermes shares.

    After the acquisition, LVMH will also have Dior's fashion and perfume department.

    In the first three months of March 31st, LVMH sales increased by 15% to 9 billion 900 million euros compared with the previous year, and organic income grew by 13%, more than

    analyst

    The expected 9%.

    All sectors of the Group recorded double-digit growth in the counter trend, especially in the fashion leather Department, including brands such as LV and Fendi, which rose by 15% to 3 billion 405 million euros compared with the same period last year.

    Although the luxury industry has been warming up in the past half year.

    But Bernard Arnault is not optimistic about the future. He said in his performance report last year: "every ten years, there will be eight years of good life and two bad days. Seeing that the ten year cycle will be bottomed out.

    The economic downturn may create opportunities for acquisitions and expansion of market share, but we believe that the second half of this year will be particularly difficult. "

    LVMH was founded in 1987 by the merger of luxury brand LV and MOET & CHANDON Hennessy, while MOET & CHANDON Hennessy was acquired in 1971 by champagne maker Mok Yue and Cognac brandy manufacturers.

    At present, the group controls about 60 brands, which usually operate independently.

    Bernard Arnault successfully integrated various well-known brands into the group, which inspired the imitation of other luxury brands.

    French business group Kai Yun group (formerly known as PPR) and Swiss peak group also created luxury.

    brand

    The extended combination.

    It is noteworthy that online sales have become the most important engine of growth in the luxury industry.

    At present, the total sales volume of LVMH group is only about 5% Euro 2 billion, which obviously can not satisfy the ambition of Bernard Arnault.

    Media reports earlier, LVMH group is preparing for the construction of a large-scale e-commerce platform, the internal information that the electronic business platform is positioned as the French version of Net-a-Porter, will be officially launched in June.

    The French luxury brand C e line, which has long been far away from the Internet and social media, also ushered in the new CEO S verine Merle this month. The focus will be on digital upgrading and pformation, and the first e-commerce platform will be launched by the end of the year.

    As a result of the revival of the luxury sector, LVMH shares continued to rise and record high until yesterday. The market value increased to 114 billion 800 million euros, and it is the only market in the world with a market value of more than 100 billion euros.

    Luxury goods

    Group.

    For more information, please pay attention to the world clothing shoes and hats net.


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