The New Feather Will Be Hot This Winter, And The Old Brand Of Xi Lan Ya Will Rise Again.

In recent years, the economic downturn has been sluggish, and the overall performance of the garment industry has been declining.

On the day of April 15th, the old brand.

On the contrary, the trial will become a proxy robberies. Is it not that the down jacket is mercilessly driven into the "cold palace" by the clothing market? What causes the Xilan Ya's national provincial power to be robbed in 2 days? The reporter had the honor to interview Mr. Yang Zhen, general manager of Xilan ya, and unveiled the mysterious veil of Xilan.

The old down garment, Xi Lan Ya, is on the rise, leading the new fashion of feather down brand.

When it comes to why we choose to shrink the market in 2014, Yang Zhen, general manager of Hangzhou, said: "xllanya should be responsible to customers, and must accumulate and accumulate strength."

The traditional down jacket is the best winter shelter. It's easy to lie in the closet even if you buy it, most of them are both bloated and overstaffed.

If the down jacket is light, warm and fashionable, who is willing to refuse it? Therefore, consumers' demand for Down garments has always existed, and the whole

The collective recession has brought great potential to the new down market.

Every time the industry is in great trouble, there will be a big rise. In the 2017, when the traditional down jacket is in full swing and the fashionable new down garment is in the ascendant trend, Xi Lan Ya force has risen and no longer "rely on heaven for food". Why? "A large number of loyal customers are following the old brand down clothing," the trust given by customers these years should not be betrayed. "

Mr. Yang Zhen replied.

According to industry experts, in the new down jacket era, new products, new retail and new models are necessary for "3 new".

This is the era of the rise of group stores and buyer shops. It is also the era of explosive marketing and extreme marketing.

In the new down jacket era, the new down jacket is the main category, and the four seasons are profitable products in season.

Such as: fashion, fashion, down, fashion, fashion, fashion, sweater, fashion accessories, etc.

The integration of explosive products with explosive materials is the 4 key element of fashion, functionalization, DIY and multi product seasons.

As an old brand of down jacket, Xi Lan Ya has once again displayed its wisdom and determination, showing a strong R & D design capability. The helanya down garment has followed the international fashion design concept of quality, design, color, air permeability and environmental protection, leading the brand new fashion market image of the down jacket, and each down garment has a fashionable and fresh life.

Hard work for 3 years, "explosion + +" mode has to be optimistic.

From UNIQLO, urban beauty parity, CCDD, ZARA's fast fashion mode, to Hai Lan's home, La Natsu Bell's joint hosting mode, and then to brother's manager partnership mode, this is a "good mode to win the world" era. In the increasingly competitive new down jacket era, you'd better have original and core competitive new business mode.

Lan Ya worked hard in the condition of the down garment category, and the fashion of the down garment was heavily contracted. After 2014 years and 3 years of precipitation, the new market and new trend were investigated, and then detailed strategic planning was made. A more professional and strong team was made, so that the explosive platform was stunning: many kinds of explosions, such as the down jacket, the explosive, the sheep, the sweater and so on, were numerous, and the exploding money made by Xi Lan Ya was a product idea. It was not a fresh idea. It was the premise of accurately grasping the essence of the product, without interrupting the excavation of the new value points, and constantly displaying the product iteration process. It is a product concept. It is a product concept. It is a product concept. It is a product concept. It is a product concept. It is not a product idea. It is a prerequisite for the product's iterative process. It is based on the precise grasp of the essence of the product. It is a continuous product iteration process. It is a product concept. It is a product concept. It is a product concept. It is a product concept. It is a product concept. It is a product concept. It is not a product idea. It is a product of the product. Xi

In 2017, the West Lana will

New products, new products and quick return to the supply chain to support customers. The products are competitive without shortage of stock and worry about the stock. The perfect customer acquisition system, customer service tools, community marketing and drainage are new ways of Playing: drainage products, business communities, online shopping malls, solid stores combined with full scale landing of new commercial outlets, and exploding system: 3 days, 400 thousand days, 3 days, 600 thousand days, 3 days, 800 thousand days, 3 days, 1 million, super retailers, and the whole retail industry;

In 2017, xinlanya built a new business mode, terminal acquisition system, big data and mobile terminals to build explosive + + + platform, the first shot of this winter down jacket, good products, research and development, customers selected explosive products, terminal performance explosions, from new feather down to full category explosion.

Fashion, warmth, "walking together", the new down age has come.

"Traditional down jacket, always keep warm, wear on the body bloated, the fashion is greatly reduced.

In today's fashion age, the traditional down jacket will be eliminated. Instead, it will combine fashion elements with Down garments. No matter from style, accessories or color, it will reflect the latest fashion, especially the use of a large number of fashion fabrics, combined with fashion women's design techniques, so that the "Lanlan down garment" looks like a fashionable and warm high-end women's clothing.

Mr. Yang Zhen said that xinlanya firmly believed that only the new down jacket of fashion and warmth should be recognized and respected by consumers, so that it could remain invincible in the down garment industry.

Good quality has always been observed by Xi LANYA, and every trial can be described with severity, in order to let customers rest assured that goods are sold and consumers are happy to buy.

The store is located all over the country: Hunan, Guiyang, Hubei, Beijing, Chengdu, Henan and other heavy consuming cities have the beautiful clothing of Xi Lan Ya high fashion and high recognition.

If the location is not good, Xi Lan Ya will give customers enough time to relocate, after all, the retail terminal will be sloppy on the site.

The 2000 are not just talking about, but the provincial agency has been robbed.

How can we get the money out of the market? First of all, the advantages of its supply chain are strong, and the small ones will soon return. Secondly, a strong talent team is also the source of its youth. In terms of brand strategy, it is necessary to cooperate with the famous consulting institutions, such as the results one hundred, to integrate resources and accumulate resources.

The 2017 winter new product conference will be held from May 8th to 11 at the Hangzhou Bobo Garden Hotel. The "CILAYA" 2017 latest winter products will be exhibited to convey the latest and most fashionable fashion information of women, new retail outlet tools, new retail marketing interaction, new retail marketing brand, and panoramic display of the trend of 2017 winter in the new retail era.

In the second half of 2017, Xi LANYA will hold 5 to 8 provincial order meetings in Xi'an, Hunan, Lanzhou, Beijing, Chongqing and other cities.

Down jacket? "New feather and explosive products" mode has been launched, the provincial agency has been robbed of the 2000 policies, but also one of the important reasons for customers.

In the past 2017-2020 years, the key to traditional innovation of the down garment industry and the resplendence of glory will be the important years for the new down garment enterprises to subvert the old pattern and set up a new order. Whoever can read the trend and who can grasp the present will be able to control the future.

In this environment of life and death competition, what kind of brand is worth following? That is to be able to take a long view at every outlet and always make the right choice at the important juncture.