Can Adidas Change Its History With Technology Again?

According to the world clothing shoes and hats net, recently,

The new Glitch boots option has been added and two new color matching shoes have been launched.

Bold modeling and top notch.

Technology has always been a unique symbol of Adidas.

Looking back at the history of Adidas on the football field, three stripes, earthen land and rubber nails constitute all imagination.

The predecessor of Adidas was the two shoe factory of Adolf and Rudolf Darth, founded in 1924.

Between the two world wars, the downer shoe factory produced many successful shoes, and Lin Na shoes and Jesse Owens won gold in 1928 and 1936 respectively.

Before World War II, the two brothers produced 200 thousand pairs of shoes per year.

However, the two brothers split up in 1947, and Rudolf founded it.

Adolf set up Adidas in 1948.

Both companies have set up factories in Bavaria town of Lawler, so far as competitors.

The phrase "Adidas football shoes can improve the results" is widely publicized in the 1954 World Cup in Switzerland.

The Hungarian strong team met Germany in the finals and gained 2-0 of the lead in the opening 8 minutes, while the German team then tied two balls and killed 84 opponents in 84 minutes to achieve a reversal.

At that time, other sports teams including England were extremely cumbersome.

The heavy rain in the match made the stadium more muddy and affected the movement of the players. Those shoe manufacturers did not take into account the traction force of the sole.

The shoes designed by Adidas use other materials instead of nails, which not only lightens most of the weight, but also adapts to all kinds of conditions.

So Germany and Adidas were "laughing at the wind" on the pitch.

Subsequently, Adidas gradually extended its tentacles to other fields.

On the eve of the world cup in Chile in 1962, Adolf ordered his boots for the West Germany national team, but he also found that other sports equipment of the national team were very backward.

Especially the loose sportswear, and it is not suitable for training.

He worked with suppliers to create tight fitting sports pants.

Before the 1970 World Cup in Mexico, the ball was monochromatic and the bid was completed by the host country, so that the quality varied.

In that year, Adidas's Telstar became the first designated ball in the world cup.

The ball is made of genuine leather, with 12 black pentagons and 20 white hexagonal hand seams on the surface. It has been the most classic style in football history.

Previously, Adidas's logo was three stripes, meaning to achieve challenges, achieve future goals and achieve goals.

In 1972, Adidas replaced the early three stripe logo with clover logo, hoping to put the brand into the world.

However, in order to enhance sports sense of fashion, Adidas has also applied the three stripe logo to products.

In the history of Adidas, there are two most famous "explosions", namely Copa Mundial and Predator (Lie Ying).

On the eve of the Spanish World Cup in 1982, the stadium was scorching by the hot sun. In order to make the players better, Adidas designed Copa Mundial shoes that could be more breathable.

This shoe uses new kangaroo leather to increase air permeability and elasticity.

Molded rubber pins also make players more comfortable in harder fields.

While Adidas is in the ascendant, other sports brands are also salivating the football market.

The rise of Nike has brought a lot of pressure, but Adidas's innovation and quality are not as good as before, and even focus on the areas beyond sports shoes.

In 1990s, Adidas was heavily in debt and even needed help from business tycoons.

The emergence of Predator football shoes only allowed Adidas to step out of the crisis.

In 1994, Adidas launched the first generation of Falcon shoes, and black and white stripes became classics.

The design of the rubber fins at the front end of the vamp has increased the direction, power and control power, making Adidas once again on the stage of history.

According to statistics, Adidas made a profit of 1 billion 300 million dollars through Falcon shoes.

Since then, Adidas has been using new technology of sneakers to snatch the market.

As a competitor of Adidas, Nike was also not to be outdone. Also in 1994, Nike joined the "battlefield" of football equipment, that is, the Brazil national team was funded.

In terms of snatching the spokesmen, the two companies "you sing me on the stage" signed Beckham Cristiano from Nike to sign Cristiano Ronaldo.

Nike also introduced lightweight hook football shoes, making a great contribution to the 1998 World Cup in France.

In twenty-first Century, more and more sports equipment brands entered the market competition. While resisting Nike, Adidas also had to pay attention to the "threats" from Puma and Under Armour from time to time.

Can Adidas change its history with technology again and again? Perhaps its impractical NMD footwear design is in full swing.

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