Xiong An New District Set Up Rongcheng Garment Industry Can Usher In New Opportunities?

Recently, relevant media published the notice of the CPC Central Committee and the State Council to decide the establishment of Hebei Xiong an new district. Xiong an The new area has been described as "another new area with national significance after the Shenzhen special economic zone and Shanghai Pudong New Area". Compared with the Shenzhen Special Economic Zone developed by relying on finance, technology and venture capital, what is the economic status and prospects of the three counties of Xiongxian, An Xin and Rongcheng within the scope of Xiong an new area? How will the arrival of the New District affect the existing industries in three counties? Let's get together with the world's clothing and shoe net.

Reporters visited three places in Xiongxian, An Xin and Rongcheng, and took inventory of the three counties listed on the new third board to restore the original appearance of Xiong an three county economy.

Before the establishment of Xiong an New District, from the growth period of industry growth to the period of elimination of brand spanformation, Rongcheng has been deeply engaged in garment industry for more than 30 years.

Related reporters in the visit found that the "City clothing" atmosphere. Clothing industry Become a pillar industry in the region, but the relevant enterprises are also faced with problems such as the difficulty in attracting high-quality talents and the low degree of autonomy of products.

After the establishment of Xiong an New District, can the garment industry of Rongcheng usher in new opportunities? Under the background of the coordinated development of Beijing, Tianjin and Rongcheng, the county has mentioned in some public information that it hopes to attract high-end technology and talent resources in Beijing and Tianjin, and give clothing leading enterprises support in terms of capital and policies.

The status quo of the county town

"I was my father's class. I watched him every day, and I liked it very much. Xue Xinjian, general manager of Hebei Jinhai Industrial Group Co., Ltd., was impressed by the reasons for his entry into the industry. "Rongcheng is a clothing County, and almost every family is engaged in the garment industry."

As the signboard industry in Rongcheng, Rongcheng garment industry officially started in 1979. At that time, Dahe village, Rongcheng County, founded the first collective garment factory opened by farmers - the Beijing Rong garment factory, which formally unveiled the prelude to the development of the garment industry in Rongcheng.

"The garment industry in Rongcheng has been developing for more than 30 years and can be divided into 3 stages." In Xue Xinjian's view, the clothing industry in Rongcheng has gone through a long road from its initial growth to its brand.

"At first, millions of bosses broke into the market, and countless people ran to Beijing, Tianjin and other regions to sell jackets, suits and other garments, and seized the market at a low price." Xue Xinjian said. Although the first barrel of gold has been earned through this mode, the garment industry in Rongcheng is still at the stage of growth. Autumn is the autumn coat, summer is short sleeves, and winter is the down jacket. It's all about watching the sky. "

This stage was broken in 1992. The Rongcheng people found that the demand for clothing was no longer confined to the price, but rather the pursuit of clothing brands. In order to adapt to the market trend, Rongcheng's major garment factories began to build their own brands. At the same time, the brutal competition in the past has made factories realize that they must relocate. During this period, each local factory gradually repositioned its equipment and development concept, and built up its own brand and clothing items.

The most important stage of the development of Rongcheng's garment industry came from 2004. More and more clothing factories find that the clothes they produce are "not selling". The reason for this is that with the improvement of consumer demand, the clothing market is increasingly controlling product design, research and development and quality. But the neglect of quality has led to the backward production facilities of many enterprises in Rongcheng. "In fact, it is a stage of ebb and flow." Xue Xinjian thinks.

Today, the clothing industry has become a pillar industry in Rongcheng. Statistics show that in 2015, there were 920 clothing enterprises in the county, of which 12 were sales income of more than 100 million yuan, and 2000 were garment processing households. According to industry insiders, there are about sixty thousand or seventy thousand locals in the clothing industry today. According to the data of Rongcheng county government website in September 2016, the total population of the county is 260 thousand, which means engaging in Garment industry The population occupies 1/4 of the total population.

In April 4th, when reporters visited several streets in the Rongcheng County Center, it was found that the county had no trace of "big clothing county". The streets and lanes are full of big and small ten clothing stores, and the trumpet speakers in the street are always promoting clothing advertisements.

"It's almost 10 years to open a store." A woman who runs 2 clothing stores in the county town introduces, "every day there are wholesalers or scattered customers to pick the goods."

The bottleneck is to retain talent and pay two or three times the salary.

Under the background of "whole city garment making", the output value of garment industry in Rongcheng is also advancing by leaps and bounds. The 2017 government work report released by the Rongcheng county government network showed that in 2016, the apparel industry completed output value of 25 billion 600 million yuan, an increase of 57.9% over 2011, an average annual growth rate of 9.6%.

However, the excessive dependence on the garment industry has also led to uneven development in Rongcheng. According to the disclosure of the Rongcheng county government, besides the clothing industry, Rongcheng's four pillar industries include machinery manufacturing and auto parts industry, luggage and plush toy industry and food processing industry. According to the government work report, in 2016, the annual output value of auto lamps, food processing, luggage, plush toys and other industries reached over 6 billion yuan, that is to say, the output value of clothing industry was less than 1/4.

In addition, it is difficult to absorb high-quality talents, which is also a bottleneck for Rongcheng's clothing industry. As early as 2008, the Rongcheng garment industry gradually appeared an embarrassing phenomenon of "brain drain".

"The financial crisis has led to a gradual decrease in the number of employees in the field, and they are more willing to work in their hometown when the pay gap is not large. On the other hand, many locals are reluctant to come back to the clothing factory. " One industry member recalled, "especially after 80 and 90, few people are willing to work in high density."

In order to retain talent, many Rongcheng garment factories, including Jinhai, can only earn high salaries, or even wage increases. In those years, Xue was impressed by new construction. "Every year the wage increase is 10%-15% or even 20%. To retain talent, we need to pay two or three times the salary of local staff. "

The bottleneck of talent in Rongcheng garment factory is not only the loss of workers in the basic workshop, but also the fact that it is impossible to attract high-end talents.

"If Baoding can recruit workers, there will be 80 people left in the 100 people, and 2 people in 10 people will be able to stay if Rongcheng can recruit workers." Xue Xinjian is a headache because of the vacancy of high-end talents.

"Geographically, no one wants to work here." An industry official reluctantly said, "university students are reluctant to work here, let alone professionals." Compared with the two or three tier cities, Rongcheng has no geographical advantage.

The lack of professional talents has led to the fact that many garment factories in Rongcheng can not develop more fashionable clothes and have to make OEM a way out for enterprises. It is understood that, now Jinhai clothing main customers every year, 60% of the proportion is to overseas brands such as H&M, ZARA and other OEM production, and the other 40% are production and sales of professional uniforms and industry uniforms.

If the fashion research and development is not enough, it will directly lead to less customers. And if the company does not start the brand, it means that the market is not large. Xue Xinjian reluctantly said, "Rongcheng garment industry cluster is large in scale and small in scale." Unlike leading enterprises in the clothing industry in Jinjiang, it will naturally enhance the local industry's influence.

"The establishment of the New District, I believe that the clothing industry will be shuffled." The above industry believes that clothing companies with insufficient brand awareness are likely to be phased out.

Development is not strong from creative design to building "super Wardrobe".

Because of the lack of long-term creative design ability and the lack of product culture, many garment manufacturers in Rongcheng lack independent property rights and are particularly powerless under the trend of "going global". How to find a breakthrough in the famous northern clothing city?

In fact, many garment manufacturers in Rongcheng, including Jinhai group, are now trying to cooperate with other enterprises in the field.

"We are gradually cooperating with foreign enterprises." Xue Xinjian said he plans to take advantage of the special geographical advantage of the new area to cooperate with more Party A at home and abroad. In fact, in 2016, Jinhai group received some orders from the Ministry of Railways of China. Although it did not want to disclose the exact number, it gave him more confidence to cooperate with other enterprises.

In the government work report of Rongcheng County in 2017, it was proposed that we should strengthen cooperation with Beijing and Tianjin colleges and universities, give play to the role of intellectual support, attract high-end technology and human resources, strengthen horizontal ties with garment industry associations and leading enterprises, and create a platform for the development of the apparel industry alliance of Beijing, Tianjin and Hebei and an innovation platform. At the same time, we should actively introduce high-quality educational resources and urge the Baoding branch of Beijing Institute Of Fashion Technology to land in Rongcheng.

The establishment of the new area is bound to attract large numbers of talents. At that time, I believe that the embarrassing situation of talented people in the past will not happen again. A local clothing veteran explained to reporters, "but if the enterprise does not match the brand and products, it is estimated that it is difficult to continue to survive."

In fact, the birth of the new area has brought more benefits to the local garment industry than the introduction of talents. Many garment enterprises, including Jinhai, will also get more support from capital and policies.

The reporters found that in the five years since 2012, two enterprises in Rongcheng have been listed on the "new three boards". According to previous disclosures, the company's "listing" will also be subsidized by the local government. Information released by the Rongcheng government network on August 2015 indicated that the government rewarded 1 million yuan for the successful listing of the new three boards, and the award was 300 thousand yuan at the stock exchange.

In the process of garment industry's continuing development, the driving of surrounding industries has also been written into planning. Rongcheng county's 2017 work task said that it would organize a series of clothing cultural activities, create a unique industrial culture, reshape the industry and regional image, and call the "ring Bohai textile town" and "Beijing, Tianjin and Hebei super Wardrobe".

[number theory]

By the end of 2016, there were more than 2000 garment processing enterprises in Rongcheng, more than 920 garment processing enterprises above Designated Size, and 40 more than 1000 workers. The clothing industry has completed the output value of 25 billion 600 million yuan. The products cover 6 major series, including suits, shirts, leisure, cotton wear, underwear, trousers and so on. They produce 450 million kinds of garments each year, and have 1 national products, 1 national inspection free products and 25 provincial famous trademarks, ranking the forefront of Hebei province.

In 2016, the county's GDP was 5 billion 940 million yuan, an increase of 21.9% over 2011, with an average annual growth rate of 4%.

　　 Clothing industry The output value reached 25 billion 600 million yuan, an increase of 57.9% over 2011 and an annual increase of 9.6%.

The annual output value of auto lamps, food processing, luggage, plush toys and other industries reached over 6 billion yuan.

For more information, please pay attention to the world clothing shoe and hat net information report.