CHIC2017 (Spring): The Strength Control Of Men's Aesthetics

Men's clothing has always been the leader of the industry. CHIC2017 (spring) The fashion men's wear exhibition area is still strong and gathered. The fashion men's Wear Exhibition Hall in hall 3 has assembled 76 exhibitors and 106 brands, bringing together men's formal dress, custom, business casual, dress brand, assembling fashion leisure, public leisure, Cowboy brand, and displaying the fashionable lifestyle of fashionable men.

　　 Tailor made business men's clothing to show their strength.

Custom and business men's clothing as Fashion men's wear The strength of the exhibition area shows strong industrial strength and innovation power. Ruyi group, with its ingenuity and masterpiece, has a unique "Ruyi life aesthetics fashion science museum". In the 2000 square meter strength booth, it presents 18 famous domestic and foreign famous brands, including the Royal Ruyi, D'URBAN, Aquascutum, LESTERA, MANO garment complex, Lu Jiana and Zhuang Ji, and two industrial chains of wool and cotton spinning.

　　 Luo Meng After many years of absence from the CHIC stage, the group realized the whole category coverage, created a brand new men's life museum experience shop, and took the new model as the sails, and attacked the two fronts of "ready to wear + customization". The red bean group mainly introduced red beans, light suits, angry birds series T-shirts, 3D high elastic trousers and other products, and promoted the idea of "light fashion" into product design, and combined the wisdom red beans with the 60th anniversary themes, throughout the exhibition design, display, music and other details.

This year's exhibitors CHIC has displayed the cloud wing intelligent technology, presenting a new experience of mass customization. The site shows that the cloud factory is built on the basis of MTM intelligent manufacturing. The cloud wing intelligence is built on the "two wings" of the two wings by the private custom cloud platform and the big data cloud platform.

　　 Personality men's wear market vitality and potential

At the same time, fashion men's wear exhibition area is also worthy of the word "fashion". Here, fashion casual men's clothes are full of vitality and move towards two changes. Search for the "frontline front" of special leisure clothing brand, the exhibition atmosphere is invincible, and brand positioning is based on "parity fast fashion". Through multi brand selection and super cost performance, it becomes a "one-stop fashion clothing consumer service platform". According to the introduction, it has invested funds and energy into the development of the supply chain, and established a deep cooperation relationship with suppliers to cross the sale, forming a benign ecosystem with typicality.

In addition, stylized men's clothing has attracted much attention on this CHIC. As a professional buyer of the visit, Yao Wenrong, director of operations at Shanxi Jun Heng commerce and Trade Co., said at the scene that this time, CHIC wanted to find two kinds of men's wear brands, one is fashion brands with more fashion elements, the other is the Chinese style cotton and hemp men's wear brand. The emergence of personalized men's clothing such as Italy and collection boxes coincides with this market demand.

Liu Liming, director of brand collection operations, said that at present, many young post-80s and post-90s consumers are more rational about the design and style expression of products. Similar to designer's brand collection box, men's fashion design is currently showing great splendor and is highly praised by a large number of young consumers. In addition, it is worth mentioning that the Chinese Style Men's wear brand tree, which is exhibiting Chinese style, is a brand new design with steady personality and high quality. It also advocates a peaceful and comfortable life style. In addition, leisure wear industry cluster Shaxi and Tai Chung group participated in the exhibition to create Zhongshan leisure wear regional business card.

Overall, CHIC2017 (spring) fashion men's wear exhibition area once again became the weathervane and barometer of the men's wear industry. Whether it's "industrial 4" intelligent manufacturing, private customization, or the new trend of men's clothing emphasizing design sense, it is presented in the fashion exhibition of men's fashion in CHIC.

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