Li Ke Supports China'S Original Design, Helping China Fashion Brand Internationalization

Rick is the sole sponsor of the second world fashion design competition. He strongly supports Chinese original design.

In March 30, 2017, Shanghai, a company dedicated to providing integrated technology solutions for soft materials (textiles, leather, industrial fabrics and composite materials), sponsored exclusively.

The second "world fashion design competition and WFDA" (the WFDA), which is a platform for communication and communication between global fashion Brand Company and fashion designers, has helped fashion apparel companies enhance their original design strength, and has provided an international stage for Chinese designers.

The design competition attracted the participation of fashion designers and brands from all over the world. Pang Ningning, a sportswear designer from Beijing Institute Of Fashion Technology and a TOREAD designer, won the best aesthetic design award of WFDA.

Under the impact of the downward pressure of international economy and China's domestic economic structure, the growth of China's garment industry has entered a new normal. It is urgent to enhance the quality of products and create three brand strategies for brands.

Competitiveness and strengthening the original design ability is the key to success.

The world fashion design competition (WFDA) is an international competition, and also a platform to show original design ability.

Unlike other fashion design competitions, WFDA focuses on the partnership between the three suppliers, fashion designers and brands or retailers, giving clothing brand more quality choices, and giving new fashion designers more opportunities to commercialize design products.

"We are very grateful to Li Ke for helping Chinese garment enterprises to speed up product innovation and production speed and promote the training of clothing design talents.

Since 1982, Rick has been put into service in China and has made great contributions to China's garment manufacturing. "

World Fashion Design Award organizer project director Cheng Peifen said.

Hand WFDA, Rick not only wants to build a direct communication platform for fashion designers and clothing brand manufacturers, but also hopes to build up Chinese brands and enhance their original design capabilities through their own fashion design solutions.

The Modaris 3D virtual proofing provides a powerful tool for the collaborative development of fashion industry in the process of product development.

It makes product development and design and fine-tuning more convenient, thereby speeding up product decision-making.

Rick Modaris 3D virtual proofing enhanced creativity, while ensuring that the format of the perfect match.

The Diao Jie teacher of Beijing Institute Of Fashion Technology, who led the team in WFDA, said: "by participating in WFDA, we will have a deep understanding of the needs of fashion apparel brands in the matches and competitors from all over the world, so that students can not only enhance their creativity, but also understand the needs of the real business sector, so that the training of our fashion designers can be integrated with the actual business. Thank you very much for providing such an international platform.

Let more Chinese fashion designers go to the world and integrate the influence of Chinese costume design into the world.

Beijing Institute Of Fashion Technology is one of Rick's fashion education partners in China. Through the training of students' most advanced design and 3D plate making solutions, students can better adapt to the needs of garment industry development.

About Rick

It is a global leader in soft material integration technology solutions. It provides professional software, automatic cutting equipment and professional services for the manufacture of textiles, leather, industrial fabrics and composite materials.

Rick serves many global markets, including fashion, automotive, furniture and many other industries.

The solution is customized for each market to help customers achieve automation and operation optimization in product design, development and manufacturing.

Rick has 1550 employees and has established partnerships with well-known customers from more than 100 countries around the world to help customers achieve excellent operation.

In 2016, Rick's business income was $288 million; the company's shares traded on the Euronext.

For more information, please note the official WeChat: Lectra Rick, or visit the website www.lectra.cn.