Precise Positioning "3-100KG" Accomplishments Fast B2B Market Brand Hegemony

With the national strategy "

The linkage between express industry and manufacturing industry has attracted more and more attention from the leading bodies of the country.

As early as April 2015, Liu Jun, deputy director of the State Post Office, pointed out that this is a broader market outside the electricity supplier.

In the "scale is king" express industry, fast express was established in 2006. At that time, the courier industry had already begun to have a competitive pattern. It did not have the advantage of "starting advantage", so the product was precisely positioned in the "3-100KG" core weight segment. At the beginning, it chose a differentiated competition route.

Taking a look at the whole industry market, after ten years of intensive management, express express has become the overlord of the B2B market serving the weight section, and has been developing steadily.

Consistent and precise positioning

In the fierce competition in the industry, if enterprises want to seize a certain market share, we must first understand the demand and define the "positioning".

Know this.

Between the electricity supplier and the logistics, speed is consistent and precise positioning is based on "business parts + zero load express" business parts, and the development direction of the "3-100KG" core weight section becomes a unique support point for express express.

In order to embody its own product advantages and service characteristics, by providing value-added services such as collecting payment, signing returns, high value VIP operation and other value-added services, it has grown to provide large scale express service brand enterprises such as day, morning, day, day and time, and has established long-term cooperative relationship with more than 10 domestic enterprises.

Seoul Express has also gained recognition and attention from the market and government departments for its increasing influence.

It has won numerous awards such as "China's ten major influential brands in the express industry", "the ten most trusted enterprises in China's modern service industry", "China's private express ten enterprises", "2016 China's most potential development award" and many other honors. It has laid a strong brand position in the domestic private express enterprises focusing on serving the "enterprise parts + Zero duty express" B2B market, and the company's dominance in the "3-100KG" core weight section has gradually become popular among the people, becoming the first choice for customers.

Devote oneself to the layout and set sail

In recent years, with the injection of capital market, the express industry has been surging forward. Financing, merger, acquisition and listing have become the hot words in the industry.

In the long term, he has won the favor of the capital market. He began to contact the capital market formally at the end of 2014. In June 6, 2016, he formally announced that he was jointly invested and invested in the capital institution at the 10th anniversary celebration ceremony.

Not only that, he also received credit from seven financial institutions, which is the first courier company to receive financing and obtain bank credit at the same time.

That is to say, the competition of the express industry has been gradually pformed from grabbing market share to improving the competitive advantage in the field of segmentation. It is a shortcut to use the power of capital to deepen the subdivision of fields.

China as the world's factory, the Pearl River Delta and the Yangtze River Delta B2B market has strong demand for weight segment and aging service between express delivery and logistics. Fast express has come into being and flourished. It always adheres to the core service weight segment "3-100KG" and insists on the differentiation competition route.

It can be said that Haier is the only express company in the express industry that has always adhered to the business positioning from the development of the network. Therefore, it has become the overlord of the B2B market economic service brand.

Absolute lead and steady development

The proportion of business parts increased year by year is one of the three trends in the express delivery market.

The "3-100KG" weight segment product has a bright future in the B2B market. At present, 90% of the express customer group is an enterprise customer. The goods are mainly made of raw materials, semi finished products, clothing, electronics, furniture and so on, and have a decisive influence in the B2B market.

As of November 2016, the business account of Seoul enterprise customers accounted for more than 80%, of which, the "3-100KG" weight segment express accounted for more than 65%. In the National Express network, the top 7 of the speed weight and second of the commercial parts, and speed was the absolute leading position in the B2B area of the economic version.

In 2016, he increased investment and increased volume. He made several major breakthroughs. In November, he recorded the highest volume of records in a single month. Even in the most prosperous season, the quality of heavy goods and heavy goods delivered by "3-100KG" weight section has not declined. Fast delivery is the only enterprise in Hunan express industry to achieve a single month zero complaint record.

To maintain the stable development of the network and insist on doing well in the B2B market "3-100KG" product service, he firmly believes that quality is the lifeline.

Cannot surpass, rewrite the layout

In February 2017, at the national executive work plan meeting held at Seoul headquarters, Chen Ying, general manager of speed, clearly pointed out: "2017 is the key year for the development of Hor, and the aim of Hor is to be absolutely ahead of the market share in the economic version of B2B in 2018 and become an overriding hegemony in this field."

As the parent company of Seoul, the friend and Dao Tong Group provides the most powerful resource guarantee for Seoul, with its own cargo and international routes. With international routes and airplanes, speed can get the greatest support in the business expansion of manufacturing, terminal consumer products and raw materials and other related products.

After all, in addition to post, Shun Feng and Tantong, the express company has its own airline's express.

It can be seen that under the support of the powerful resources of its parent company and the road group, we must adhere to the clear strategic objectives of enterprises and create high barriers to growth such as platform economy, express industry, deep tillage and specialized markets, so as to realize the strategic objectives of Southern China's future.

Speed has always believed in the path of differentiation.

The "3-100KG" business is absolutely ahead of the overlord, and will rewrite the layout of China's logistics industry.

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