Eaton Ji De: Fully Conforming To The "New National Standard", Constructing The School Uniform Safety Defense Line In China

As a special commodity School uniform For a long time, its appearance, safety and price have always been the focus of attention. Since the implementation of the "new national standard" in GB/T 31888-2015, the three party linkage communication mode promoted by the government and enterprises in Shanghai has achieved the ideal ruling effect in recent two years. At present, Shanghai has completed the systematic implementation of the new national standard, without buffer and no bargaining place, which has produced a wide range of demonstration effects in other regions.

Yao Huilong, deputy director of Fiber Inspection Institute of Shanghai Institute of quality supervision and inspection technology, said: "the new national standard of school uniform is recognized by the industry as the first strict standard in the history of Chinese textile and clothing. It used to be graded, and now only one entry threshold is set up, and high standards are required from four levels of safety, ecology, comfort and environmental protection. Among them, wet grinding, light resistance and pilling are even catching up with the European standard. According to this standard, there are few school uniform enterprises in China can do that, forcing some previously low quality and low price school uniform enterprises to withdraw from the market.

The coming of the supply side reform of school uniform industry has made a lot of difficulties for many school uniform enterprises, and has also created market opportunities for some brand enterprises.

Eaton, as the leading enterprise in the school uniform brand, entered in 2009. School uniform market At present, it has covered all the provinces except Qinghai. The number of service schools has reached 3000, and sales in 2016 have been 500 million yuan, which is almost second to ninth school uniforms. Even so, faced with this new national standard called "cosmic standard", Eaton Ji De's response is not easy.

According to Eaton Ji De, the person in charge: "in order to make the quality of school uniform products meet the new national standard, we have made a lot of efforts, such as repeated testing using imported reactive dyes additives, and comprehensively improving the quality of wool fabrics, while maintaining the market price at the end of the transition period. For us, the new standard of the whole line is far more important than the profits in the next two years.

It can reach the new national standard across the board in the short term, and is also related to Eaton's good global supply chain. Its parent company is the world's top 500 member enterprise, Jiangsu Su Mei Da Light Textile International Trade Co., Ltd., ranking seventh in the top 100 textile and garment export enterprises in China in 2016. It is also the designated production base of famous international school uniform brands such as U.S.POLO, FRENCHTOAST and so on. It is praised as "world school uniform factory" by Bloomberg BusinessWeek. These are all Eaton's strong sourcing advantages and leading technology sources.

As early as 2015, Eaton began to carry out the global strategic layout. In Britain A hundred years' brand of school uniform After signing the strategic cooperation agreement with Trutex and the first brand William Turner of campus accessories, Eaton carried out in-depth exchanges and cooperation with the British side on the fine management and quality control of the supply chain, making full use of the advantages to escort the quality, quality and safety control of the school uniform production process. At present, Eaton Ji De will carry out in-depth exchanges and cooperation with the two international school uniform industry pioneer brands in product development, supply chain, marketing and sales channels.

Eaton, who is a solid and deep tillage native land and has an international vision, is once again taking the lead in overall strength in the bend of Chinese school uniform supply side reform. In the future, Eaton will also cooperate with more and more excellent domestic and foreign resources to build a school uniform safety line.