Nike Jointly Launches A New Series Of Li Na's Involvement In The Female Market

Nike announced and retired in Beijing more than two years of tennis player Li Na launched a new series - Li Na series.

This time, Nike also designed a Logo L for the Li Na series -- a ring pattern consisting of the initials "L" and "N" of the name.

Therefore, in this series of single products, you can see both the logo of Nike and the new Logo.

Li Na himself was not involved in the design of the Li Na series. "She will only give the idea to"

Listen, but participate in the design of Logo.

"The design of Logo has lasted 8 months for the first time when it comes to the final decision.

The first Logo design has no such streamline, it will be more rigid.

I like the second version. "

Li Na told reporters.

At present, the products of this series of 2017 year old spring and summer are divided into two categories: Women's fitness and women's lifestyle, including sports underwear, training vests, tight pants to T-shirts,

And dozens of single sports pants and so on.

The Li Na series is a product line launched by Nike specifically for women's sports market.

For the sake of the occasion, at the product launch site of CHAO hotel in Beijing that night, the background plate of "Nike Women" was written with different tones of pink, and the lights on the activity scene were also pink.

Since October 2014,

After launching the strategy of Nike Women in New York, it has become more and more fond of female consumers.

Nike has opened two women's experience stores in Newport Beach and Shanghai in California, and has launched a promotion for women consumers named better for it.

In January this year, in order to promote spring Nike Zonal Strength running tights, Nike Women also invited pop singer and dancer FKA Twigs to shoot an advertisement.

So far, these thoughts have been quite effective.

According to Nike's 2016 earnings report, the revenue of Nike women's products in retail channels in 2016 was $6 billion 296 million, up 17% from the 2015 fiscal year.

The Li Na series is also a new move in the female market. Li Na is the first Chinese athlete to launch a personal series in Nike.

"Nike has been committed to providing professional services to athletes all over the world.

What complement each other is that athletes' feedback and appeal to us also provide Nike with a long period of steady and prosperous growth.

Dong Wei, vice president of Nike group and general manager of Greater China, said at the product launch conference that night, "Li Na is not only a spokesperson for Nike, but also a very important partner."

The cooperation between Nike and Li Na started in the 1997 year.

Li Na was 15 years old and Nike sponsored her training in the United States.

Since then, Li Na wearing Nike logo sportswear frequently appeared in the international arena.

In order to show the long-term cooperation between the two sides, when Li Na launched the new headquarters building in Greater China in the 7 month of 2014, before the retirement of the Nike, one of the buildings was named for the "Li Na" building.

By the end of the 9 month, Li Na announced that he was formally retiring. Nike also launched a notice to pay tribute to Li Na on the front page of the official website of the company.

2015 years,

After retiring from tennis, she began the business road. She used the "occasional businessman is also nothing wrong" to describe this change of identity.

Recently, she has made new progress in cross-border cooperation with new element restaurants.

In the 3 month, the new element will open a new restaurant in Wuhan. This restaurant will make a special dish for Wuhan.

But the tennis school that Li Na announced before did not advance much, and Peter Chan's film Li Na will be making progress after the second half of this year.

In March 1st, Nike's Li Na series began to sell in the Chinese market, but at first it could only be bought in 13 stores and e-commerce channels in Beijing, Shanghai, Guangzhou, Wuhan, Shenzhen and Chengdu.

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