The Share Of Clothing In New Year'S Products Has Been Decreasing In Recent Three Years.

In Alibaba, the first financial business data center and other 2017 released "China Annual goods big data report", Fujian's purchase volume closely follows Guangdong, Zhejiang, Jiangsu, Shanghai, Shandong, Beijing, ranking seventh in the country.

The most popular annual purchases for consumers in our province are low shoe, woolen coat, trousers, hickory / nuts / roasted goods and dress.

While pushing the shopping cart on the supermarket and enriching the shopping cart on the mobile phone, this online and offline integration way to catch up with the "New Year's collection" is already the standard of many families.

Some netizens lamented: "the convenience of technology has gradually lost the sense of ritual, but special shopping reasons can still retain some serious" small lucky ".

He said this special shopping reason is to hoard New Year's goods.

When we look back on the Spring Festival purchase, you will find that the traditional Chinese year meets the modern elements.

Under the tide of consumption upgrading, both consumption preferences and purchase channels have changed a lot. You don't need to push heavy shopping carts to queue up in crowded supermarkets. The rural "spring festival atmosphere" is far more than just hanging salted fish sausages in every household.

"In the local supermarket, buy some seasonal fruits and fresh meat dishes, you will buy special products online, such as imported beauty products, as well as air and seafood ingredients, ready to place orders, home and so on."

Miss Lin, who lives in Ningde, shares her shopping experience years ago.

According to the data provided by the Provincial Department of Commerce, during the Spring Festival this year, the total value of goods sold by the province's business enterprises was 5 billion 950 million yuan, an increase of 5% over the same period last year. During the golden week (January 27th to February 2nd), the 157 major retail and catering enterprises that were monitored by the whole province realized 753 million 776 thousand and 400 yuan in sales revenue, an increase of 6.94% over the same period last year.

In terms of the composition of the annual goods, the consumption of clothing is still the largest part of consumption.

However,

In the past three years, the share of new year's products has been decreasing. Household appliances, beauty ornaments, entertainment services, tourism and leisure, automobiles and other new products that reflect the quality of life have been steadily increasing. Among them, automobiles (new cars and used cars) become the fastest growing year of pactions this year.

"Every three days of fat," ridicule, out of the new year "eat" importance.

According to the monitoring data of the Provincial Department of Commerce, during the Spring Festival, the consumption of popular beef, mutton, seafood, poultry, fruits and vegetables increased considerably, and fruit consumption doubled.

Rural areas have always been regarded as the most traditional flavor of the year.

But now, the new year also has a new weather in the village, e-commerce platform allows villagers anytime and anywhere can "catch up", foreign goods, VR wind also early blown to the village...

According to Ali's public data, the proportion of rural consumer pactions increased in recent years, rising from 8.65% in 2013 to 17% this year.

In this year, the ten largest "tyrant village" of the annual turnover of goods was Fujian, which occupied three seats, namely, Taiping Village, Puyang County, Changting County Datong Town East Street Village and Pucheng County Jomoo town nine pastoral village.

In rural areas, male consumers account for 56%, and become the main purchasing force. Among them, "80 generation" and "90 generation" account for 88%.

Under the guidance of young men, the annual goods in the countryside are practical, and the proportion of digital appliances is equal to that of food.

Sales of intelligent equipment in rural areas increased by 30% over the same period this year.

Over the past two years, thanks to the rapid development of cross-border electricity providers, more and more imported goods have entered the homes of ordinary people from the Internet.

According to the data provided by Ali, the sales volume of Tmall international increased by 38% over the same period last year during the 2017 annual cargo Festival.

Whether it is Korean mask, Japanese snacks or maternal and infant products from Europe, all these hot selling categories are all female consumers.

The relevant reports released by NetEase koala shopping also showed that nearly 70% of consumers chose to buy foreign goods, and the amount of online shopping doubled.

In terms of Jingdong, the sales volume of fresh imports during the annual cargo Festival increased by more than 14 times over the same period.

When the native products such as kumquat, green bamboo shoots, camellia oil and so on met Michelin chefs, what kind of spark would they collide? Years ago, the village Taobao "village red" from Youxi led the netizens into the field and visited the oil extraction workshop through the hottest live webcast. They also showed the cooking methods of Youxi specialties in front of the camera with the foreign chef and local gourmet.

Two hours of live broadcast attracted the city's "eat goods" constantly screen, the number of live online was the highest when more than 120 thousand, 344 thousand and 700 points.

Provincial Commerce Department said that this means that the Internet era and a new shopping mode in our province has been innovative use.

As Ali this year

"Home", our province enjoys exclusive support from Ali's "online" and "offline" resources.

The Alibaba Group has provided 39 valuable tens of millions of yuan for the quality agricultural products in our province free of charge. It has displayed the first pit of the first hand coke pit, and has launched the whole platform drainage by means of Juhuasuan, Amoy rush to buy, gold rush and other activities, so as to import large volumes of tea, seafood and agricultural products into Fujian.

At the same time, the Provincial Department of Commerce organized nearly 30 old brands and Fujian cuisine snacks to participate in the exhibition, adding Fujian food and Fujian elements to the annual festival of goods. These featured enterprises have been unveiled online with the famous manufacturers at home and abroad, and have been promoting the Fujian boutique products to the "rural Taobao" partners in the whole country.

According to the data provided by Ali group, the "annual cargo Festival" 12 antenna activity period,

The total business turnover amounted to 28 million 610 thousand yuan.

The local sales of local products in this province accounted for 13.52% of the total consumer purchase, and more local specialties went into other people's homes.

During the "New Year Festival", the top five consumers were the fresh Tremella in Gutian, the peanuts in Longyan, the small race in Wuyishan, the dried longan in Putian, and the fresh bamboo shoots in Jianou.

Among them, Gutian Tremella has become the national champion of single product sales on this line. The total turnover volume of a few days online has exceeded 3 million 400 thousand yuan, and the sales record of fresh live ears has been brushed.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.