What Is The Difference Between The Geneva International Advanced Watch And Clock Show?

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It is very, very calm now.

How expensive and shiny the watches you see are how slow the market is growing. "

In an interview last August, Alain Lam, director of Oriental Watch, one of Hongkong's largest high-end watch dealers, said so.

According to the world clothing and shoe net, last year was the worst year for Swiss watch industry since 1988.

The decline in 2016, which began in 2015, continued for another 11 months, with a decline of 11%.

In October, the largest single month export volume fell in 7 years, close to 16%.

It is against this background that the twenty-seventh Geneva international Internationaldela Haute Horlogerie (SIHH), which was held in Switzerland in from January 16th to 20th, is different from previous years. Salon

Swiss tabulation exports continued to decline from 2010 to now.

The advanced watch show looks like a OldMoney exclusive game.

This year, it is still the 12 most famous brands in the 18 and nineteenth Century brands, including Cartire, Vacheron Constantin, Earl, and Wanguo.

Just looking at them will tell you how bad the watch industry is last year: profits dropped 51% from March to September, and sales fell by 13%.

However, since last year, SIHH has added a Carr e des Horlogers exhibition area, which is dedicated to the display of independent production brands.

The 13 brands that have appeared here this year are only 20 years old.

They are not bound by brand tradition, but are more free and bold in design.

For example, the brand established in 2005.

The HM7, which looks like a jellyfish, is priced at $98 thousand and $118 thousand for titanium and pure gold respectively.

The brand Urwerk, founded in 1997, was inspired by the Millennium Falcon in Star Wars, priced at $100 thousand when designing the new UR-T8.

HM7 "Aquapod" fromMB&F

UR-T8fromUrwerk

Another feature of these independent brand names is that they will not produce thousands of watches per year, and issue limited series to maintain the scarcity of brands, but directly limit the annual production to 30 to 300.

Christophe Claret, a French watchmaker who makes prototypes for many brands every year, has only launched 120 watches every year since its brand was established in 2012.

The brand name Gr o nefeld, founded in 2008 by Gr nefeld Gr in Holland, produces only 30 to 40 a year.

Over the past 7 years, the Swiss watch brand Laurent Ferrier has produced only 700 watches, with an average price between 50 thousand and 60 thousand francs.

It's not surprising that their production capacity is limited, and controlling output can keep them closer to the most accurate consumers.

This makes them more flexible and more robust in the downturn.

2, the traditional brand is more simple. The exhibition is also the first to be open to the public.

Not only independent brands, but also traditional brands are trying to adjust the balance between supply and demand.

Their approach is to adopt the "stock repurchase plan" that will be adopted in a very special period, and start promoting products with low prices to attract a wider audience.

Last year, the group spent $213 million to recover unsalable watches, and at the same time cut out 200 watchmakers.

This year, on the SIHH booth of Cartire, one of its sub brands, you can never see any glittering, diamond studded watch with a price tag of more than 100 thousand dollars.

Instead, the price of the Panthere (cheetah) series is only $4000.

Cartire Panthere series

In order to digest the surplus supply in previous years, the SIHH exhibition this year has also been opened to the general public for the first time.

During the interview, the sponsor FabienneLupo repeatedly stressed the importance of face to face communication between the brand and the end customers.

Tom Russon, a stock executive, may explain more directly to reporters: "Cartire wants to return to the concept of simplicity, elegance and elegance.

This is the most exuberant place for the middle rich people in China.

3, the stock market has warmed up, and some brands have shifted their vision from China to the United States.

Although the demand for China has been weakened and terrorist attacks have led to a sharp decline in tourists and uncertainty in the US economy, the situation of watchmakers has improved from the stock market.

After 3 consecutive years of decline, the group's share price has risen by 13% this year, while Swatch Group AG has risen 9.5%.

Jean-PaulJeckelmann, a Swiss stock manager, said: "this is because watchmakers adjust output according to the weakened demand, and the market is slowly regain balance."

However, the market share of Hongkong and the mainland of China has risen to 20%, but there is still no sign of improvement.

This has led some watchmakers to turn their attention to the US.

ChristopheClaret

The annual mention of only 120 French brands, Christophe Claret, suggests that Trump's tax cuts for the wealthy in the US will stimulate demand in the US, even though the volume of exports to the market fell by 11% in the first 11 months of last year.

"The United States still has the richest people in the world.

If they had more money, they would be willing to buy more watches. "

ChristopheClaret told reporters.

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