2016 China'S Cross-Border Online Shopping: Clothing And Shoes Are Most Popular.

Recently, Amazon official released the "2016 Amazon China cross-border online shopping trend report", the 2016 China cross-border.

The characteristics and trends of consumption are comprehensively interpreted.

World clothing shoes and hat nets are read with you.

Highlights 1: cross-border online shopping popularity black five popular

In 2016, the active users of Amazon's overseas stores had explosive growth. In December 2016, the number of active users of Amazon's overseas purchases reached 23 times that of 2014 at the beginning of the launch.

At the same time, the scope of cross-border online shopping is also increasing.

After the Amazon Prime membership was launched, Prime registered members overseas purchase orders covered more than 380 cities and regions in 31 provinces and autonomous regions of the country.

With the popularity of offshore outsourcing, black Friday has also begun to win popular support.

During the black five period in 2016, Amazon China made a brilliant achievement. The sales of black five doubled over the same period in 2015. The sales of black Hongkong / bonded warehouse black five was 12 times that of 2015.

Highlight two: family is the dominant group in cross-border online shopping.

Young, highly educated, and high income are the three major characteristics of Amazon's cross border consumer groups. The proportion of overseas users under 35 is nearly 8.

More than 9 of the Amazon consumers have university or above education, and the proportion of consumers earning more than 5000 yuan a month is 62%.

Meanwhile, family based groups have become the dominant group in cross-border online shopping.

Cross border online shopping has gradually become the norm of life from the occasional taste of early adopters.

Highlight three: men pay attention to price, women care about quality.

In recent years, people pay more and more attention to the quality of commodities.

The 2016 report shows that quality and price are the two most important factors for Chinese consumers to cross border online shopping for the first time, and consumers' pursuit of product quality is rising.

Under this trend, men and women have different concerns about price and quality. Male users pay more attention to price, while female users are more concerned about quality.

Highlight four: free cross border distribution to release consumption potential

The 2016 Amazon Prime membership service has greatly stimulated everyone's consumption potential.

This year's black five and Christmas shopping season, the average paction volume of Prime members is far higher than that of non Prime members.

At the same time, the launch of Prime member service trial activities (free distribution service) has led to the purchase and dissemination of Prime member services. Up to 9 of the consumers are willing to recommend their relatives and friends after the trial.

Highlight five: clothing and footwear are most popular among Chinese consumers.

In the ten most popular categories in 2016, clothing,

In 2016, Amazon was the two most popular category among Chinese consumers.

The performance of mother and baby and beauty makeup is also very eye-catching, respectively, from the eight or nine place in 2015 to the three or four place in 2016.

Women's increasing demand for shopping quality has greatly affected the ranking of overseas purchasing products.

Highlight six: each city has its own offshore property.

All over the country, there are obvious differences in the geographical area.

From the healthy city of air purifier in 2015, Beijing has become a home town that pays more attention to home quality. Shanghai has been enriched by the 2015 milk powder city to the baby city that loves to buy mother and baby products; the fast-paced Shenzhen people prefer to buy beauty makeup.

Products.

Highlight seven: cancer loves to buy. Aquarius saves most money.

There are different differences between consumers of different signs.

Cancer is the champion of spending money. Whether it is total cost, single cost or monthly average purchase, it is the first! Aquarius wins the champion.

Scorpio is most concerned about freight and tariff issues. Leo and Pisces are most concerned about the arrival cycle and get the title of "the most anxious constellation", while real Taurus is most concerned about conversion between international sizes.

Highlight eight: over 60 years old can best spend!

Although overseas purchasing groups tend to be younger, more and more elderly people are joining the overseas purchasing line-up.

Moreover, in the "single spending of more than 5000 yuan" in this dimension, consumers over the age of 60 account for the highest proportion.

The elderly are not losing to young people.

More interesting reports, please pay attention to the world clothing shoes and hats net.