Gucci, Chopard And Other Luxury Brands Launch New Year Products

Since Chinese consumers have become the world's most important luxury consumer groups, a number of luxury brands have launched a special series in the Chinese Lunar New Year to cater to the needs of this large group. However, consumers' needs and preferences have also changed under the influence of factors such as the complexity of consumption habits of Chinese luxury consumer groups, the younger consumers and the improvement of education level. In recent years, Chinese Lunar New Year's design seems not very popular, and has caused many criticisms and criticisms.

With the arrival of the year of the chicken, many luxury brands also issued a special series of chicken products in 2017. Some of the products were criticized once they were launched. First, Chinese consumers do not like designers to misunderstand and misinterpret Chinese culture. Design 。 This year's Victoria 's Secret launches dragon's underwear is not popular. The Chinese Lunar New Year Theme scarf introduced by Etro is also not pleasing to Phoenix.

According to the world clothing shoes and hats net, consumers want to convey rich and real feelings from these special Chinese New Year products, rather than abuse similar elements. For the chicken year series launched by MCM, one consumer commented: "red, golden and zodiac elements are the characteristics of the Chinese lunar calendar, but why do luxury brands think we want to carry this sign of zodiac animal bags all year round?"

In addition, consumers do not generally choose to buy cultural logo products that are difficult to integrate with brand image. For example, the special year of the year of Longchamp is mainly based on red and gold, plus cartoon chicken pattern. Many consumers say that Longchamp will launch this design, which is really amazing. This is not a brand style at all, and some people do not believe it is produced by Longchamp brand.

If these special items look like fakes, consumers will not buy them. Calvin Klein launches underwear for new year's day. Bad design elements look very much like fake goods. Consumers say how such a vulgar design can be bought.

But there are also popular new year element items, such as Gucci Tod, s, Dior, Chopard and other brands are very unique, and are recommended by people of micro Boda.

The new Gucci is an old expert in animal theme design. This time with the Chinese Lunar New Year, a special series called "GG Rooster" was launched on the basis of the zodiac animal. Haha! Large patterns may not be well controlled, but roosters and white shoes are actually very good. Everyone in the year of the chicken year can try it in the store.

As the year of the chicken draws near, the international card for the Chinese market has been introduced. The world clothing shoes and hat net Xiaobian take you to see the International Year of the year of the chicken, to prepare for you the full limit of the limited edition.

2017 is the year of the twelve Chinese zodiac. Many brands also introduce the special edition of the zodiac. A Bathing Ape today brings a new "Year of Rooster" chicken age limited edition. clothing Series. The clothing uses the A Bathing Ape classic circular logo, and the ape man logo on the pattern is dressed as "cock" and adds the word "Year of Rooster" to show it as a restricted version of the year of the chicken.

French luxury brand LONGCHAMP's special year bag of chicken uses the concept of golden rooster, Golden Chicken embroidery plus golden and red main colors. The new year's Spring Festival style is clear at a glance.

The special series of chicken year introduced by Longchamp in China is quite different from that of other brands. China Red matches a special European chicken. This white and tender European chicken looks very different among the big brands of Chinese chicken. The red Longchamp 3D bag is actually pretty good, and that little pendant is also good.

Please pay more attention to the world clothing shoes and hats net.