New Balance Has Launched Two Wearable Devices.

According to the world clothing shoes and hats net, sports brands spend money investing in fitness app, and launching intelligent hardware is nothing new, including

,

And Under Armour has been doing it for the past 2 years.

At this year's International Consumer Electronics Exhibition (CES),

Unveiled two wearable devices, a smart watch RunIQ and a Bluetooth headset PaceIQ, priced at $300 and $110 respectively, and are available for sale in February.

Watches and headphones, in addition to the main fitness selling points, as well as the New Balance Logo, these two devices to see configuration and parameters can only be said to be proper.

The watch is equipped with a 1.35 inch dial with built-in GPS function and heart rate monitoring function.

The operating system uses Google's watch operation system AndroidWear.

Endurance is a big problem.

This watch can be powered for 24 hours in standby time and only 5 hours.

RunIQ smart Watch

The selling point of RunIQ smart watch is the data monitoring service provided by Strava in fitness application, and NewBalance's own fitness community Global Run Club will provide users with running activities and fitness courses.

As for the PaceIQ headset, a special motion button is set up to match the watch, and the motion related audio content is pmitted by the watch.

This product looks pretty similar to the popular American Bluetooth headset Jabra Sport Pace.

In addition to the matching functions of watches, the configuration of PaceIQ is also the level of $100 Bluetooth headset on the market: IP54 level dust-proof and waterproof, and 5 hours of endurance.

There is a button specially labeled NB on the PaceIQ headset.

The cooperation between New Balance and Intel, Google and Strava fitness applications began in January last year. This time it is officially launched the cooperation product.

PaceIQ works with the Bluetooth headset brand Jabra.

This is also the embodiment of New Balance pformation.

Last year, on CES, they announced the establishment of a digital sports department with the goal of helping athletes with digital technology such as wearable devices.

Now watches and earphones are the latest works of this department.

This is not the first motion Brand Company to raise digitalization to such a high level.

Adidas and Under Armour have spent hundreds of millions of dollars in acquiring fitness applications in the past two years. They also cooperate with IBM, HTC and other technology companies to launch intelligent hardware.

Their goal seems to be to use these fitness applications and hardware to gather users and build a community.

At present, the most mature fitness community still comes from Nike's NTC, but its application in China is very slow.

But it's still a question whether we can do well if we spend so much money.

Under Armour has invested $710 million in fitness applications, and this big investment has also led to internal doubts and concerns about employee income.

For New Balance, the question is how much revenue can these two new devices bring to them?

There are also many problems in New Balance's watch operation system Android Wear itself.

Google has repeatedly delayed the launch of the new system.

The smart watch market itself is not very good news.

In October, IDC, a market research firm, released a report showing that only 3 million 500 thousand sales, the market fell by 32%.

Apple's smart watch Apple Watch is currently the most popular in the market, with only tens of thousands of other devices shipped in the first quarter.

More interesting reports, please pay attention to the world clothing shoes and hats net.