Chlo Will Usher In A New Direction In The Direction Of Creativity.

With the best selling handbags in recent years

French fashion house Chlo, a thriving business

It will usher in the upgrading of the creative direction.

According to the world clothing and shoe net, it has served as Chlo creative director for 6 years in Britain.

Clare Waight Keller has decided not to renew its contract to expire in March of this year. Chlo, according to Chlo Clare Waight Keller, is now the successor of the Clare Louis Keller designer Natacha Ramsay-Levi.

Natacha Ramsay-Levi is the second in charge of Nicolas Vuitton Ghesqui re re, the creative director of Louis Vuitton Louis Weedon dress. The former staff of the brand revealed that Natacha Ramsay-Levi is basically the only bridge between studio designers and assistants and Nicolas Ghesqui Ghesqui, because it will hardly communicate directly with them, and they can only report to the design director.

Natacha Ramsay-Levi has worked with Nicolas Ghesqui re re for more than ten years, meaning that she worked in the Balenciaga Paris family.

Clare Waight Keller, the mother of 3 children, was an artistic director of Pringle of Scotland before joining Chlo in 2011, and also worked in Gucci Gucci, Calvin Klein and Ralph Lauren.

Last year, her family moved back to London from Paris. This may be the reason why she ran away from Chlo.

Switzerland's luxury group Compagnie Financi re Richemont SA (CFR.S), the peak group of Chlo, has sold about 400 million euros a year, and is the largest fashion brand of the group.

At the end of last year, Richemont SA talked about the strong performance of Chlo based in the recent years. It said that the brand was replicating the success track of the jewelry brand Van Cleef & Arpels Van Cleef & Arpels.

The group never dismantled the performance of various fashion brands belonging to other sectors.

Data showed that sales in the first half of the fiscal year with Montblanc MontBlanc, Lancel LAN Zi, Alfred Dunhill Dunhill and Azzedine Ala a were down 1% to 886 million euros, but Chlo Chlo and Montblanc MontBlanc all gained growth. The former benefited from double-digit growth in the sales of bags and models such as Faye and Drew.

In 2013, the Richemont SA group once planned to sell Chlo, Chlo and Lancel, and later said the brands had potential for development.

Last November, at the mid term performance conference, the Group executives said, "there is definitely no brand to sell."

The question now is whether following the fashionable and tough Nicolas Ghesqui re re Natacha Ramsay-Levi for many years will continue or change the aesthetics of the romantic overflow of the brand in recent years and the subsequent market reaction.

At the same time, Nicolas Ghesqui re has been blown up early and concluded with LVMH SA in 2018. Last year when he interviewed French television Canal Plus, she said she wanted to build her own brand, but gave no specific details.

In recent months, there have been rumors in the industry that LVMH SA is looking for new designers for Louis Vuitton Louis Weedon.

Although Nicolas Ghesqui re has changed the aesthetics of the previous Marc Jacobs for Louis Weedon's Louis Vuitton series, it has injected freshness, but the performance of the brand still fluctuates under the background of luxury winter.

The brand as the world's largest luxury group LVMH Mo t Hennessy Louis Vuitton SA (LVMH.PA) road Wei Ming Xuan group locomotive, its clothing leather Department in the last three quarters recorded 5% organic sales growth, compared with the first half of zero growth significantly recovered, LVMH high level growth is driven by demand rather than price increases.

Former employees of Louis Vuitton Louis Weedon said the loss of staff in the design studio in the past two years was serious, partly due to the long working hours and the enormous pressure exerted on the working environment. For example, in order not to allow studio employees to leave or get overtime pay, they could only sign 3 or even 1 months' short covenant, which is called exploitation in today's society.

Last year, LVMH SA's Christian Dior Dior, Kering SA (KER.PA) opened the cloud group Balenciaga's Paris family and Yves Saint Laurent Saint Laurent replaced the creative number one.

The luxury goods industry has been stagnant for two consecutive years or even dropped 1% in 2016. The famous designers who shoulder heavy responsibilities are under tremendous pressure. And every luxury group hopes to replicate the success of Gucci Gucci by replacing designers with old fashions.

Not only designers, but also senior management of many brands and luxury goods groups are more "big in position", including Chanel Chanel, Bottega Veneta Bao family, Hugo Boss AG (BOSSN.DE) Hugo Bosse, Salvatore Ferragamo SpA (SFER.MI), Ferragamo and Versace Versace.

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