The Designer Stroll Around The Fabric Market.

According to the world clothing shoes and hats net, New York in 2016 fashion There has been more than one hot spot to do activities, that is, "Canal Street", which is the main road of Chinatown in New York. First, Alexander Wang was there to promote his Adidas cooperation series, but the method was very special. He pulled a car with her name and Adidas. brand The trucks marked the streets to sell trash bags on Kennedy street, hoping to create a "black market" feeling.

The concept of the black market is also GucciGhost and Gucci The cooperation series quoted that if you read Gucci's package printed with "REAL", it will understand where its inspiration comes from. The Cut commented that the fashion industry shared some moments with the bustling Boulevard of Chinatown, which is not merely aesthetic.

It's nice to see Chinatown becoming hot, but the creativity of Gucci and Alexander Wang has made the whole thing less comfortable. As high street fashion gradually turns it into the place where behavioral art takes place, the culture of Chinatown is becoming more and more familiar. It even begins to accept the side that it did not want to spread on the table, such as fake products, imitation or some low-end formats, which are the follow-up effects of fake marketing.

In the past, high-end luxury goods did not like to do such marketing. Instead, they would choose to avoid these links. But in 2016, fashion trends were obviously different. Vetements's street popularity caused the slogans such as slogans, politics and anti mainstream to be printed on clothes. Luxury became boring and people began to accept more willful marketing and advertising.

This is the basis for fashion brands to choose Chinatown for marketing, but Chinatown itself has some advantages that no layman can see. People in the industry know that in recent years there have been some mini fabrics and clothing trading markets in Chinatown, such as Canal264 and No. 265, some independent designers will choose to buy goods here, such as brand Area and CG, stylist Mel Ottenberg, Chris Gelinas, George Cortina and others are regular customers. They also think Chinatown is crazy, but this aspect is very charming.

Because in the past 10 years, Chinatown has been trying to maintain cheaper supply chain costs and the choice of more sources of supply, which is rare in Manhattan. It left people feeling like Soho in 70s, not New York in 2016. According to Wellington Chen, executive director of the Chinatown business development block, the area had 20 thousand clothing workers in 80s, so designers moved here to make Chinatown more famous and commercialized. "Every 300 square feet, you can create a new job." These new businesses have made full use of the idle houses, and once prospered.

However, the ecology of Chinatown is changing year by year. In recent years, the art gallery from Chelsea has begun to occupy the area. If this continues, the local residents will have to move away or change the way of their livelihood. Jesper Lund, CO editor of Office, said, "I think it is only a matter of time before the Paris family or what brand is Canal."

Chen also believes that the fashion industry will come back here to create a new brand sooner or later. "If you want to make it in the United States, our seamstress can make thousands of suits."

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