Amazon Can Make Further Moves In 2017.

According to the world clothing and shoe net, Amazon recorded many records in 2016.

Sixth consecutive quarters of refresh earnings records (previously it was known as burn subsidies, not making money).

Last year Amazon's hardware was also growing, including smart home assistant Amazon Echo and voice assistant Alexa.

Amazon has also begun to show its strength in the entertainment market with a series of original performances appearing with Amazon Prime's senior member services.

Following the road of success in 2016, the following possible actions can be made.

Further in 2017.

1., we should pay more attention to logistics: Amazon spends billions of dollars on delivery every quarter, and the cost of distribution is increasing as the distribution business expands, from napkins to televisions.

In the past year, Amason has been saving the pportation cost by leasing trucks, planes and ships, and even intends to develop his own logistics business.

Amazon also tested the UAV delivery and applied for the airship warehouse patent.

It can be expected that Amazon will rely more on its own logistics channels for cargo distribution in the future.

The 2. is to add artificial intelligence and Alexa: thanks to the early development of Echo and Alexa, Amazon has left apple and Google behind in virtual assistants.

Echo is an intelligent assistant controlled by voice. It can answer users' questions, play music and buy online.

Subsequently, Google also released its own Google Assistant and its supporting Google Home device, trying to catch up with its rivals.

Can Amazon keep its lead in the face of Google's powerful technology offensive?

Amazon has attached great importance to Alexa. Bezos recently revealed that 1000 employees are committed to the development of Alexa, and they are still recruiting people.

Perhaps Amazon can also be expected to license Alexa to more non Amazon devices.

Recently it has cooperated with Ge to allow the latter to use Alexa in lamps and lanterns.

3., the company will fight against retail stores: the next year, Amazon is likely to expand online and offline to expand its store business.

This showed signs at the end of 2016. Amazon opened its first Amazon Go store in Seattle, flagship retail and convenient payment.

Amazon Go is Amazon's new concept supermarket.

When consumers enter the supermarket, they register with their mobile phones on the detector, and then they choose to go to a general supermarket.

After the election, I'll take it home straight away.

The system will display their bills when the guests leave, and then automatically deduct the money from the manual process of collecting silver.

It is not clear whether Amazon will open more Amazon Go stores in 2017.

Seattle is a preliminary attempt.

Besides the grocery store, Amazon also intends to enter the physical bookstore.

Amazon uses its network sales data to select books suitable for sale in physical stores, as an old brand seller.

This is obviously a big advantage.

Besides the books, Amazon entity bookstore also provides Kindle and other hardware equipment sales.

At present, Amazon Books has opened four, perhaps more in 2017.

4. more original content: Amazon has rapidly revealed the nature of content maniac in recent months.

It buys lots of movies, TV shows and documentaries, and competes positively with Netflix and apple.

Most of the original content of Amazon is only paid by subscribers and subscribers who subscribe to videos separately, with a monthly cost of $8.99.

Amazon CFOBrian Olsavsky said Amazon plans to increase its original content by two times in the second half of 2016.

We have reason to believe that this trend will continue to 2017.

5. India Market: Amazon said it would continue to invest $3 billion in India to develop the market.

Its total investment in India will reach US $5 billion.

Amazon launched its Prime membership service in India in 2016, and hopes to replicate the success of the business in the US.

Amazon also said it would add video content to the India Prime subscription option to facilitate India consumers to visit more original content in India.

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