The Rise Of China'S Garment Industry Must Serve The "Good Medicine" Of Channel Reform.

According to the world clothing shoes and hats net, Beijing Wangfujing street.

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The old sales promotion has disappeared, and only the tired looking salesmen are waiting in front of the mall to wait for customers to come.

This is Beijing, but it is also a portrait of most of the apparel industry's offline stores.

The traditional sales mode is becoming rigid and can not adapt to the development of the market.

The rise of China's garment industry must be taken as a "good medicine" for reform.

Channel reform should be a key link for garment enterprises to attach importance to.

In today's brutal fashion industry, whoever has the advantage of channel can win the market as soon as possible.

Diversification means that business marketing has more ways to play, thereby enhancing its ability to resist market risks.

A dazzling example is that in recent years, the 618 and double 11 sales volume has won the leading position in the leisure food industry.

The good shop has been able to operate more than 1800 entity stores, more than 700 franchises, more than 30 third party e-commerce platforms and its own platform, thanks to its ability to integrate channels, embrace and utilize big data.

Starting from the traditional retail business mode.

It has a very large offline sales channel, and has more than twenty years of direct customer contacts and experience in the operation of the industry.

In the upsurge of Internet information technology, the company has built up an intelligent production service system, providing the ultimate customer service: through the information pformation, it can realize personalized low-cost rapid production; through information order processing, intelligent production, ensure fast delivery; improve customer stickiness through the improvement of the customer management system.

According to the big data accumulated by users' multiple consumption behaviors, it has been a video game for many years, such as Jingdong, Tmall and Amazon.

But constrained by many factors such as business philosophy, technological level and operational capability, most traditional SMEs are powerless for big data.

And we are determined to do more in the field of big data.

According to the intelligent reform of online channels, the following strategic plans are made: first, adhere to the people-oriented thinking of Internet users, all consumer oriented; second, carefully build WeChat service number, based on shared inventory, sharing members, order allocation principles, etc., to fully support the PC end and mobile terminal to create a consumer ecosystem; third, build a terminal intelligent ecosystem based on the whole channel ecosystem, and embrace the Internet big data and information management system.

On the basis of digitalization, Zhuo is implementing intelligent manufacturing, reducing costs, making funds more efficient, producing personalized products with industrial efficiency, and achieving faster and better industrial ecological mode.

Secondly, we should create a lightweight channel network and integrate information such as direct stores, agency stores, shopping malls and other visible shops, as well as catalog shops, websites, WeChat and other invisible stores.

Women's clothing products are non-standard products. The user experience of non-standard products can not be standardized. It must be through personal experience to form people's unique feelings. This is also one of the reasons why electricity providers can not replace offline retail outlets.

Therefore, Zhuo has further deepened the linkage among various channels, so that the whole channel marketing can be realized, and truly from production to logistics, so as to provide customers with a convenient, comprehensive shopping, entertainment and social experience.

According to Zhuo, we can realize the true "all channel" smart retailing, make the store experience quality, supply chain intelligence and distribution aging. Combining the two advantages to enhance the user experience is the real outlet for the pformation of traditional retail enterprises.

In order to enhance the customer's offline shopping experience, Zhuge has also launched a new terminal image with Scandinavian style and realistic scene content embedding, which can greatly improve the user experience and attract many repeat customers.

Whether the "Internet +" and the traditional clothing industry collide behind are intelligent production, Internet of things or big data, or the vigorous development of e-commerce and full channel marketing, the ultimate goal is to find the target consumers, and ultimately meet the target consumers.

We have been exploring this road diligently and diligently, subdividing more new products and services and new business models, and striving to provide the most intimate service for consumers with increasingly diversified needs.

More interesting reports, please pay attention to the world clothing shoes and hats net.