2016 Is About To Take Stock Of 9 Major Pain Points In China's Apparel Industry

2016 is about to go. Clothing industry 9 major pain points, it is understood that a year has experienced a severe downturn in the market downturn, the form is still not optimistic. As far as the macroeconomic environment is concerned, overcapacity is still troubling China's garment manufacturing industry. The 81 listed companies, except for a small number of performance growth, are expected to maintain their profits, but their growth is still weak, and the number of the first loss companies has been reduced. But it is certain that the recovery of market demand is still far from being expected. The overall garment industry's capacity is growing, and the profit deceleration rate is slowing down. This shows that the fast declining trend of garment industry has been curbed from 2012 to 2015, and the enterprises have adapted to the situation of long-term slow growth in the future. Inventory is no longer the theme of enterprises which troubled enterprises in 2016, but the new growth mode is still the main problem. In the face of macroeconomic transformation and consumption upgrading, our enterprises are actively exploring breakthrough ports. This is not an easy task. The original success mode in today's interconnected era requires innovative ideas to seek breakthroughs. Follow the world clothing shoes and hats Xiaobian together to understand it!

Nine pain points are recommended as follows:

1, how to lock in the future consumer group to determine the brand sustainable development goal, is related to the enterprise's future strategy and investment, only the precise positioning can effectively develop.

2, how to change the original product design ideas, from completely copied to form their own style, after all, the future is a personalized, consumer led consumption era, product is content, cost performance is the degree of adhesion;

3, how to get rid of the past brand promotion mode, learn to brand IP, communication socialization, consumption community-based, net red economy unstoppable, Internet era brand marketing has entered a new era.

4, how to flexibly and effectively control the diversification of channels, online and offline interaction, interoperability, in addition to a flat channel, but also to achieve seamless docking, so that products, promotion, consumption direct docking, to the middle level is inevitable, no thorough channel optimization no profit space, from T to consumption is inevitable; {page_break}

5, how to build a new supply chain SCM? In the past, the supply chain was driven by the enterprise, and the future was driven by consumption. The port that needed to seize the demand could create profits in the supply chain. The traditional supply chain must be extended or pushed to the consumer end, not a simple link, but a systematic integration.

6, how to adapt to big data and apply big data, first of all, we must transform manufacturing thinking into service thinking. The future garment industry is that the service industry is not manufacturing industry. The most important assets of enterprises are not equipment and factory buildings, but big data. As long as accurate marketing through data can improve equipment efficiency, reduce inventory and enhance customer experience, the only difference is that future big data is not the data of enterprise ERP but industrial big data.

7, inventory is still the pain point of traditional enterprises. In the era of Internet, "buy and sell" is the solution to "zero" inventory. This is a system engineering based on big data, design, supply chain SCM, retail, and consumers. No breakthrough can not be made to profit, and the continuous growth of macro cost is to manage from the management of "scrape the wound" and make the decision to adapt to the coming "slow growth" era. The characteristic of "slow growth" is "meager profit".

8) "financial thinking" instead of traditional lending or pledge mode, the triangle debt and five angle debt of the garment industry, the triangle debt, the triangle debt of the triangle debt, the five jiao debt prevailed, the lower reaches of the lower reaches of the debt of the lower upstream layer of debt, the lower reaches of the lower upstream layer of debt, the lower reaches of the lower upstream of the low debt. In the times, it is necessary to change the way of the past in order to continue.

9, management and team improvement is the key to competitiveness, but as the soft power of enterprises, this is a process to solve problems continuously and perfect. There is no best management mode, only the result of continuous efforts. Chinese garment enterprises It is not a skill problem of employees, nor a concept of the boss. The business owners who go to court every day need not solve the problem, but need helplessness. Only those who are ill at ease need comfort and performance, and the problem is not a problem. Conclusion clothing is a rigid demand of mankind. With the growth of per capita disposable income in China, there is bound to be much room for growth in the future. After all, in 2015, the per capita consumption level of clothing in China has just reached the world average level, and the real demand sea has not been released. The new demand in the future will be concentrated on the aging silver consumption group in the 60-70, and the new generation of 90-00 after the millennial generation. But this is a new demand of personalization and cost performance. The "profiteering era" of the garment industry will be completely finished in the next 5 years.

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