NBP New Business Paction Festival: Zhao Yingguang, Founder Of Han Du Yi House, Sharing His Mental Journey

It is reported that the NBP new business paction Festival hosted by Shengjing Internet association is in the near future.

The founder and policy makers of more than 2000 enterprises attended the event.

The theme of this trading Festival is "new businessmen and new business opportunities". The main concept of Boss direct sale is a powerful attempt to break the U structure of enterprise class trading and create an entrepreneur trading platform. It is known as the "double 11" of entrepreneurs.

From 2008 to 2011, Han Du Yi house became the first brand of the entire brand in the three years.

In 2003, Taobao was established, and when Han Du house entered Taobao in 2008, it became the first place in the industry in three years through the form of organizational change.

Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.

Zhao Yingguang, the founder, shared the journey of Korea's eight years in the new business pactions in 2016.

Han Du Yi house is an Amoy brand. It should be considered as the first generation of Amoy brand of Ali. After several years of evolution, it has not been considered as a single Internet brand.

There are two contents to be shared today, one is the trend of the future development of Internet enterprises; the other is that enterprises do some practice and exploration according to their own judgement.

In the 2016 Internet world, a lot of things happened. The entire Internet market shifted from the incremental market to the stock market. In 2009, e-commerce online retail accounted for only 2% of the total retail sales. In 2016, the total online retail accounted for 14.8% of the total retail sales. This proportion has been very high, which is the total retail sales.

As we all know, after 85, it is 31 years old. After 90 years, it is 26 years old. It is 27 years old now. After 85 to 90, they are the main force of future consumption and the mainstream middle class in the future.

What are the typical characteristics of this generation? That is, the virtual world takes up more and more of their time.

Some time ago, a survey was conducted. After 90 days, the online active time was close to 5 hours.

What is online active time? When you look down at WeChat, brush your circle of friends, or open your headlines today, when you interact, the online time is approaching 5 hours. How terrible is this? The first thing they open their eyes is to reach for the phone first and watch the cell phone sleep at night.

Therefore, based on this situation, what will the future retail ecology become? Beer and skittles are called experiential retail, and purchasing behavior is called bag retail.

There is a judgement that data show that the proportion of retail sales in the bag retailing is nearly 25% now, which accounts for more than 50% of the proportion in 2025. This is a very high proportion. That's why the existence of the entity store is so difficult now that it is not only because of the continuous expansion of the whole area of the entity store, but also because of the development of bag retailing.

The first level ecosystem is the basic platform, and the main job is precise matching.

In the first level ecosystem, there are two typical enterprises, one is Alibaba, the other is Tencent.

At the beginning of 2014, Ma Yun made a speech. He said that our enterprise group is essentially a company that expands data value.

By the end of 2014, Ma also said that in 2014, the value of data as Ali's core competencies, compared with the future potential, cloud computing and big data is still a baby.

2015 and 2016 have been promoting the development of cloud computing and big data.

We can see that all the Alibaba acquisitions, shares, or the development of their own business line is actually a main line.

Many people say Ali has voted a lot. Is there anything he can throw? Actually, he throws everything, including dropping a taxi, Hang Seng electronics and frying stocks. They predict a future consumer or a person, most of the experience or paction will happen at the end of the cell phone. He will want to get a consumer's behavior data through all the entries, that is, to put countless labels on consumers and paste countless labels, and then do the algorithm to achieve thousands of faces.

WeChat's monthly active users are 650 million, and China's Internet users are 700 million. This is what Luo Zhenyu summed up in the year. What did Alibaba do to make the world see more clearly? Tencent is making people more efficient in getting the world.

The two level ecosystem is called efficient pformation.

Now the electricity supplier flow is more and more expensive, because the traffic is more and more expensive, so e-commerce is not good.

The solution is to increase the conversion rate.

Why traffic is expensive, because conversion rate is low, if conversion rate is high, expensive can also afford.

Therefore, in fact, the main thing of the two level ecosystem is to help brands constantly improve the conversion rate and increase the conversion rate, so that they can afford more and more expensive traffic.

Conversely, if the conversion rate can not be improved, it can not afford to flow, and it will be killed on the Internet.

Over the years, there have been so many deaths and deaths that there is not much to survive. But what is the problem in the middle?

Relatively speaking, products and content are not particularly important, and the importance of location comes first.

Such as advertising, shopping guide, this is the content, to communicate with consumers, called content.

In the Internet era, the earliest PC business of our generation, the importance of channels is very weak. It is impossible to sign an activity with Tmall. This location is signed for three or five years. It is impossible that the location is changing at any time, and there are very few channels. The importance of the channel is not particularly big, the key is product and content.

In the era of mobile electricity providers, we have entered the era of WIFI. Channels are still not the most important thing, but the competition for products is more and more intense, and the content is further upgraded, that is, personalization.

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