Brand Design Profoundly Affects The Brand'S Future

A trademark is a concentrated embodiment of an enterprise's brand. A journey of a thousand miles starts with a single step. Even if an enterprise has the grand desire to conquer the world, it should start with registering a trademark. A small trademark looks like a trivial thing, but it represents the whole company or brand, and conveys a lot of information such as recognition, value and enterprise products. The trademark is called logo for short, which refers to a visual sign composed of words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements, which is used by producers and operators to distinguish their goods or services from others' goods or services.

Trademark design is the embodiment and expression of trademark creativity written words Or artistic means to materialize and achieve the trademark idea. At the same time, the design of the trademark must comply with the following requirements:《 Trademark Law 》Including laws and regulations. Trademark design Original is better. In order to open the market for products, many operators intend to imitate and copy the brands of other well-known enterprises. In trademark design, we try to take a shortcut in the form of brand name.

Shanzhai has always been a synonym for our Chinese manufacturers. It reminds customers with trademark design needs not to imitate and imitate well-known trademarks to design their own trademarks. This is because, on the one hand, it is very likely that the trademark application will be rejected due to similarity. On the other hand, even if the registration is successful, there is also the risk of being sued for trademark infringement. If the copied trademark is a company with strong legal awareness and trademark protection awareness, the behavior of the imitator will not be worth the loss. The Jordan trademark infringement incident, which has just been settled, is the best example. Therefore, a brand tailored for enterprises and products is extremely necessary.

First of all, the specially customized trademark design is different from the trademark obtained through transfer and other means. Through the communication between the designer and the demander, the exclusive designer can understand the company's business philosophy, corporate culture strategic target On the basis of the industry situation, establish a design concept that conforms to the company's culture, use images to express the spirit and temperament of the enterprise, and create customized exclusive original trademarks. Secondly, the original trademark design has copyright, and the copyright ownership is determined to be the personal property of the trademark owner, which shall not be infringed.

This is not only in line with the company's development, but also can avoid unnecessary risks and provide legal protection for trademarks. In case of illegal infringement, provide a strong legal basis to eliminate potential risks for subsequent enterprise development. Trademark design The more professional trademark design of Sinosoft not only needs to show the spirit of the enterprise and match the enterprise culture, but also, most importantly, it needs to be successfully registered as a valid trademark through the review of the Trademark Office.

Some enterprises that only focus on single LOGO design can certainly carry out trademark design work, but design companies pay more attention to the form and beauty of the appearance. Because of its lack of experience in trademark registration and vague understanding of trademark design standards, the risk of trademark review being rejected is greatly increased. The professional design team makes careful design according to the trademark registration standards, which is more consistent with the examination standards of the Trademark Office on the basis of maintaining the beautiful appearance of the trademark, greatly improving the efficiency of passing the trademark examination, and helping customers to complete the trademark application with the highest efficiency.

For more information, please pay attention to the World Clothing, Shoes and Hats Internet Cafe.