What Is The Importance Of Trademark Monitoring?

Many enterprises believe that trademark registration can be done once and for all. But in fact, in the process of trademark use, trademark disputes, "withdrawal of three" and infringement are endless, leading to the failure of the enterprise trademark to be used normally. A slight carelessness will affect the normal operation of enterprises, resulting in a decline in the overall revenue of enterprises.

Under such circumstances, it is particularly important to monitor trademarks and get timely information about trademark dynamics.

Trademark monitoring refers to the regular monitoring of trademark dynamics, trademark usage, trademark infringement, and trademark registration in competitors or specific industries according to the trademark characters or graphics, so that an enterprise or individual can promptly and comprehensively understand the use of the trademark.

Trademark monitoring is an enterprise's trademark maintenance.

One of the important ways of trademark monitoring is not only to know the trademark dynamics in time, to make the enterprises react quickly, avoid unnecessary losses, but also to stop others' infringing acts such as "naming famous brand" and "free riding" in time, so as not to affect the brand reputation of enterprises.

The purpose and function of trademark monitoring

1, in time to grasp the trademark dynamics, the first time that trademark renewal time, objection, "withdraw three", the dispute and other trademark anomalies, so that enterprises can respond quickly to protect the trademark rights of enterprises;

2, it is possible to identify the same or similar trademarks applied by others as soon as possible, and raise objections in the notice period of first instance, and "kill" similar trademarks in a timely manner so as to eliminate potential harm caused by the same or similar trademarks in advance.

3, we should have a comprehensive understanding of market dynamics, and take necessary measures to unlawfully use infringing businesses and fake and shoddy products of enterprises registered trademarks, promptly stop and crack down on trademark infringement, and protect the legitimate rights and interests of enterprises.

4, through trademark monitoring, we can fully understand the trademark registration situation of competitors and enterprises, and keep abreast of the development trend of competitors and industries, and adjust their own in time.

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1, market monitoring

Enterprises can regularly conduct unannounced visits or do a good job in trademark monitoring and distribution in important markets, establish long-term monitoring mechanisms, grasp counterfeit product information and trademark infringement in a timely manner, do well in file records, take actions quickly, make complaints to relevant law enforcement agencies, and severely crack down on infringing acts, so as to eliminate timely adverse market effects of infringing products and infringement on corporate reputation.

2, network monitoring

With the increasing number of online infringement and online selling, it is becoming more and more necessary for enterprises to monitor trademarks.

On the one hand, enterprises can conduct regular searches of trademarks through the website of the Trademark Bureau of the State Administration for Industry and commerce. They can get timely information about the abnormal dynamics of trademarks and check whether others have registered similar trademarks or registered the same trademarks in other categories, so that enterprises can take measures quickly.

On the other hand, enterprises need to focus on monitoring the professional websites of major e-commerce platforms and sales products, fully grasp the online sales information, save relevant evidence, and promptly make complaints to the major platforms, which will effectively curb the occurrence of network infringement problems.

The purpose of trademark monitoring is to protect the legitimate rights and interests of enterprises. Enterprises should take necessary measures to stop trademark infringement such as "brand name", "free riding" and "edge ball" and so on, so as to safeguard their legitimate rights and interests and maintain good market order.

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