Chanel Tries To Attract The Wealthy To Paris.

The terrorist attacks in Paris, France and the robbery of Kim Kardashian (Kim Kardashian) have tarnished the reputation of Paris.

Cartire (Cartier) and others

The card is trying to convey to its high-end shoppers - this "city of light" is still a beacon of high-end retail.

Its members include Louis Vuitton to star chefs Alain Ducasse's Paris luxury goods association Colbert Colbert. Last week it held the first round of the world's 100 consumer grand Hok total travel. Then Chanel chose Paris to showcase its early autumn handcraft series.

All these new initiatives have been supported by the government. The Paris government is spending 4300 euros to launch a friendly activity to attract tourists and consumers. Its initiatives include the addition of new surveillance cameras.

According to the world clothing and shoe net, France is the fourth largest luxury item in the world.

Paris alone brought more than 10 billion euros in revenue.

But the country is particularly vulnerable to tourism fluctuations. Bain estimates that overseas tourists will account for 60% to 65% of their luxury sales this year.

According to Global Blue tracking data, the duty-free spending of French tourists dropped by 20% in October.

In the handbag manufacturer Hermes, its revenue in France dropped by 0.9% in the latest quarter.

Challenging moments

"We respond in an optimistic and innovative way, because this is a challenging moment for us," said Elisabeth Ponsolle des Portes, President and chief executive officer of Combert Colbert.

The organization, in cooperation with Air France, chose consumers from the United States, Japan, China and Nigeria to participate in the event. For security reasons, the organization implemented security measures.

In addition to Kardashian's burglary, there are many cases of robbery and theft in Paris. Its famous victims include a female member of the Saudi royal family and Bollywood actress Mallika Sherawat.

During the three day event held at Comite Colbert, foreign minister Jean-Marc Ayrault hosted a formal dinner for those guests who did not want to be named by the public. They also attended seminars organized by 48 participating brands, such as visiting the advanced custom studios of Dior, and carrying out the food appreciation activities with the dessert chef Pierre Herme.

"These consumers can touch anything, so we have to surprise them," said Ponsolle des Portes. "The purpose is to prove to them that Paris is the only place that can bring these special experiences."

Bruno Pavlovsky, President of Chanel global boutique, said it chose to launch the annual senior hand-made Series in Paris to highlight the tradition of the brand and support Paris's Urban Renaissance.

Sporadic promotion

"Paris needs a little bit of activity now," Pavlovsky said.

Chanel hosted three shows on the The Ritz Paris in Paris this Tuesday, and provided 350 top customers with experience in hydrotherapy, yoga and pastry production.

After four years of renovation, the landmark Ritz Hotel in Paris was reopened this summer, and some of its competitors are closing the entire floor to cope with the decline of tourism.

According to the world clothing shoes and hats net, the overnight stay rate in Paris dropped by 12.7% during the peak season from May to September.

Pierre-Fran oisLe Louet, chairman of the French women's wear Retail Federation, said that its luxury exports can partly compensate for the decline in the domestic economy.

"The situation is not desperate, not so good, but I see the dawn of hope," he said in an interview at the government - supported fashion forum. "Our overseas friends may avoid Paris, but they continue to buy French brands in New York, Tokyo and elsewhere."

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