UA'S Products Are Not Good Enough To Be Presented With A "Never Discount" Attitude.

Actually, as a professional sports brand, I still like UA very much.

But is it too hard for UA to hatch a fashion brand? Nike and Adi are two big brothers in fashion circles, let alone AJ, clover and Kan's sensitive UA words.

The lack of design sense of UA will lose some of the young people who focus on the collocation and appearance of clothing. Now we have to take the trend line. If I want to say that, you have to be professional and professional, and word of mouth has been played out.

After signing UA, the sales of shoes increased by 754%. In 2014, it even surpassed Adidas to become the second brand of the US sports market.

Every time a new female colleague comes into the company, people always can't help but gather together to grab her private life.

It's just like every time a brand of fire gets out of the way in the eyes of the Chinese people, people will be inspired by the nature of the curious baby. Recently, I saw many friends in the background asking: "now

This brand, in the basketball court, the gym, these places do not fire ah, what the road on earth? Old wet to pick a pick! "

I do not know basketball is not the first sport in China, but the friends who play basketball know that the new "NBA first man" Curie is the image spokesman of UA.

I watched the ball friends (including myself) from the camp of Nike and Adi, "defected" to UA.

After signing UA, the sales of shoes increased by 754%. In 2014, it even surpassed Adidas to become the second brand of the US sports market.

UA's CEO Kevin Plank, who was once a football star, felt that the cotton sports T-shirt was soaked in sweat after exercise and was uncomfortable. So in 1996, he created the Under Armour Armour with the slogan "cotton is our enemy" and designed the first tights of the brand in the underground garage of her grandmother's house.

You know, Nike, which is located thousands of kilometers away, has dominated the US sports market by 43% of its share.

Faced with such industry giants as pythons,

Aware of the need to avoid Nike's monopoly, only market segments can get development opportunities, just like McDonald's never sells KFC fried chicken nuggets in North American stores.

When hip hop culture is very popular in the United States, many sports brands incorporate hip-hop elements into sportswear, so the most common dress in American street is: the large T-shirt and the crotch pants.

And those sports clothes that make their body look twice as much are mostly from Nike.

But to tell you the truth, this type of sportswear is very tired and goose will also be soaked with sweat.

As a sportsman, Kevin Plank, who was once deeply loved by him, has designed a more professional tights, which is made of breathable fabrics and has the characteristics of quick drying.

It has to be said that it seems to make the UA brand look more professional than Nike, a sports giant.

UA's tights have been upgraded over the past 20 years in the past 60 years, resulting in a series of products such as "thermal equipment", "cold equipment" and so on. They have won the 75% high-performance American tights market and left the hook and three bars far behind.

The product professionalism mentioned above is, of course, a factor in the successful counter attack of UA cock wire, but in my view, their counterattack also benefits from their own skill of another fat bowel: the swords are inclined to take a forward view.

We should know that sports brand's pursuit of sports stars is fat and horrible.

Last year, Nike and Lebron James signed a lifetime contract worth more than 5 billion dollars.

Goose and many athletes have signed some of the biggest sponsorship contracts with Nike, such as Jordan, Kobe, C Luo, Federer and so on. The money has accumulated to 94 US $100 million, adding up does not know how many times we can walk around the earth.

Although UA is almost the same way of taking athlete as the main player, it has a set of choices for its spokesmen: it focuses more on those relatively cheap and potential players / universities, youth players, and is the smartest choice within the budget (only Nike's 1/3).

The most successful case of UA is Kuri, which was first mentioned in the article.

In Nike's view, compared with Kobe and Durant, Curie is more like a less important second wife. It is too ordinary and has hidden dangers.

Nike is willing to give a $2 million 500 thousand contract to the price of 400 dollars, but not 10 Fen.

As a result, we all know that UA won the curry price of 550 million knives per year, while Curie won the regular season MVP in 15 years and led the warrior to win the NBA championship in one fell swoop.

It was James who led the Cavaliers in the finals who was defeated by Nike.

In addition, Jordan Spieth, also a spokesperson for UA, has won the honor of PGA player of the year.

In addition, they signed Murray, flying fish Phelps, former supermodel Gisele Bundchen and other unexpected figures.

Plus signing with Dwayne Johnson, and successfully implanted in "speed 7", "beauty team 2" and "women's Federation 2", so that viewers can see the UA superhero to save the world.

Just like UA.

Nike's basketball shoes are also a way to make Nike a fortune. After all, the technological accumulation of hooks for so many years is not a fake. UA is hard to reach for the understanding of shoes and the reserves of technology.

Strong as ADI in the field of basketball shoes has been suppressed by Nike for many years, until in recent years, relying on Boost technology to see a glimmer of salted fish hope.

UA is not good at the product of basketball shoes. At present, it relies on the personal effects of curi to sell shoes, and this trend may not be able to sell at any time. So how do you sell it? So there is a "flagship pricing, an ordinary level experience", which is not satisfactory for the consumers, you say?

In fact, even if the domestic price is high, after all, it is a sell.

But it always shows a high attitude that "Lao Tzu never discounts".

Last time I went to the store, I asked if there was any discount. The clerk said, "I'm sorry, we never discount." the last time I heard this sentence in the sports brand store was Kappa. How is it mixed up now?

It can be seen that at present, UA has a good brand in hand, and once surpassed Adidas to become the second largest sports consumer brand in North America.

For more information, please pay attention to the world clothing shoes and hats net report.