Tommy Hilfiger Is Reshaping The Fashion Industry

It turns out that you may never guess what Tommy Hilfiger is going to do next.

He just announced 2017 autumn and winter.

Moving to Losangeles, a new location for men's wear was also released: Florence.

According to the world clothing and shoe net, "for the first time, it is exciting to show men's clothes in Pitti Uomo."

Tommy Hilfiger said in an interview with reporters that he was prepared to select three models from men's wear lines, namely Hilfiger Edition men's wear, Tommy Hilfiger sportswear sports line and Tommy Hilfiger Tailored for business people.

The founder also predicted that in January 10th next year, the media, buyers, friends and VIP invited to the show will experience the charm of the digital show.

To be sure, there will be a touch-screen retail wall and digital ordering meeting in the exhibition hall of the old city of Florence.

In the fashion world, digital applications are not new.

From manufacturing topics to showing younger brands, technology can always bring unexpected benefits to the fashion industry.

In the same way, the Tommy x Gigi, which is the latest launch, is not only used to buy and buy, but also uses Facebook chatting robot Chatbot to play real-time interaction with fans.

Gigi Hadid and Tommy Hilfiger

However, Tommy Hilfiger is more realistic in its desire to reduce the cost of global clothing investment from the source. When retailers across the country can see new products through the Internet, this means that the brand needs to produce only one sample garment, and the purchasing team does not need to rush around.

Capital order.

In this case, do we need fashion week? Almost every time the fashion season approaches, this problem will be turned out.

It is seen as a difficult problem as "whether the model is too thin" and whether the fashion industry should stop using fur.

Three years ago, Diane von Furstenberg, the chairman of the American Fashion Designers Association, proposed that "someday fashion publishing may be pformed into digital form."

Tommy Hilfiger acknowledges that social media is reshaping the fashion industry.

Compared to Paris and Milan, designer brands gathered in New York are more likely to feel environmental change and urgency.

On the one hand, in recent years, New York fashion week has revealed that the market may be unstable.

Recently, the sponsor IMG also announced the latest change message: New York West Soho district will replace the main show.

The departure from the trade has made New York's fashion industry nervous.

HUGO BOSS and Vera Wang have announced the cancellation of the New York press conference. The former intends to shift its focus to men's clothing, while the latter decides to release the latest series with a short film.

"One thing that annoys me in New York is that models, stylists, makeup teams..." Vera Wang said in an interview with reporters.

All the brands are scramble. "

Tommy x Gigi

All of a sudden, the brand became fashionable for the traditional fashion week, and it was a choice to rush elsewhere.

Tommy Hilfiger recently talked about the importance of "walking around" with the interface news at a recent industry summit in Beijing.

"You still need to walk around different cities to expand public influence, and consumers need constant new stimulation."

That's why during the 2017 spring and summer Shanghai fashion week, Gigi Hadid and Tommy Hilfiger came to Shanghai to publicize the joint series.

Moreover, since the successful holiday series can attract so much attention, why should fashion brands stick to the same old rules? After the release of Tommy Hilfiger's new men's wear in Florence, the February 8th women's dress issue will be held at the Venice Beach in Losangeles.

According to the founder, this is the latest season of inspiration.

The city on the west coast of the United States has been particularly popular in fashion week in recent years. First, Tom Ford came to the show in February last year. When Hedi Slimane was in power, it moved the Saint Laurent headquarters here.

To be sure, even in winter, Losangeles is much warmer than New York. Fashion media and buyers need not worry about snow or aircraft delays.

More interesting reports, please pay attention to the world clothing shoes and hats net.