Crazy "Black Five" Shopping Frenzy Has Become An International Phenomenon.

In terms of the global retail sector, there are two most exciting and crazy nodes in the year: one is the emphasis.

In the field, that is China's "double eleven", and the other is the emphasis on physical shops, which is the annual "us and other European and American countries".

"(" black five ").

So, on the two sides of the Pacific, between the Internet and the reality, in the two different space-time between the East and West, a group of crazy consumers and a group of mad businessmen created two spectacular miracles on the planet: buy, buy, sell, sell, sell.

According to the sales figures released by the US concerned after the end of "black five" in 2015, the volume of passenger traffic in the US physical retail industry dropped by 3.5% in 2014 compared with that in 2014, while the volume of online sales increased by 10%.

Data show that this trend has been largely extended in 2016.

The trend is sweeping the globe.

"Black five"

It has become an international phenomenon and has triggered a wave of follow ups.

For US retailers, the last week of November may be the most important day of the year.

At this time, the sales volume of the retailers struggling to survive in the winter of the retail industry will exceed any time of the year.

According to the data, online shopping sales in the US reached $3 billion 340 million only on the "black five" this year, an increase of 21.6% over the same period last year, a record high.

At the same time, the "black five" shopping frenzy has become an international phenomenon, causing a wave of follow ups.

Of course, not only in the United States, retailers around the world are trying to seize the "black five" shopping opportunity to attract consumers and increase sales.

In Brazil, nearly 1/5 of retailers' annual sales come from "black five". Britain, Italy and Spain also pay more and more attention to black Friday and achieve a substantial increase in sales during the event.

Of course, some countries are not very interested in it, such as France, Holland and Germany, but in recent years are also showing a gradual warming trend.

Experts also said that the popularity of "black five" in China is also rapidly improving.

Apuna, chief executive officer of Mary Apuna retail analysis company, said Chinese companies played a huge role in black Friday's activities and will continue to play an important role in the future.

They have made a lot of products for American enterprises, and will continue to provide good quality products and create great value for us consumers at a reasonable price in the future.

Alan, manager of the US RedCaboose company, said that this year, "black five" has more commodities than ever before, and the quality of the goods is higher, the price is cheaper, and consumers are more interested in these commodities.

There is a common reason behind these changes, that is, "made in China".

At the same time, the US demand for overseas products is also increasing significantly.

The US government said that the retail sales in the first 10 months of this year have surpassed the total sales in October in the past two years.

To a certain extent, this figure owes to the rise of online shopping, especially now that global consumers can achieve more convenient shopping through mobile phones.

In addition, another factor is what some analysts call the "Trump effect".

If the next president Trump implements his commitment to stimulate the US economy and lower taxes, the boost to the retail industry will continue until the end of the shopping season and even to 2017.

Physical retailing in Carnival

Last year, sales of physical stores still accounted for more than 82% of the total sales of "black five", and this trend has continued this year.

With the increasing popularity of online shopping, people who choose convenient and economical online shopping are also increasing. The traditional stores in the United States inevitably suffer a certain degree of impact.

Nevertheless, many American people are keen to rush to buy goods in physical stores on the "black Friday" day.

According to the sales figures released by the US concerned after the end of "black five" in 2015, the volume of passenger traffic in the US physical retail industry dropped by 3.5% in 2014 compared with that in 2014, while the volume of online sales increased by 10%.

Data show that this trend has been largely extended in 2016.

But despite the continuous growth of Internet sales, sales of physical stores still account for more than 82% of the total sales of black five in 2015.

Insiders pointed out that one of the reasons for the strong sales of physical stores is the success of attracting consumers through the strategy of combining online and offline.

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Anna Smith, spokesman for the National Federation of retail trade, believes that many stores have launched the "online purchase, store pick up" mode, so that consumers do not have to pay extra for online shopping. Two, they can pick up their own stores at their own convenience.

When picking up goods, consumers can try them on or try them out. If they are not suitable, they can return them at the scene.

The move attracted quite a number of consumers.

In addition, in order to attract consumers to come to the physical store consumption in a frigid fashion, American businesses will also place more discount in physical stores, and the types of stores are richer than online ones.

Many consumers like the shopping experience of this kind of entity store, like the excitement of everyone coming into the shop, and the choice or more of the entity store.

In addition to the impact of the sales strategy, the "black five" atmosphere is also an important reason why many Americans are still keen on physical stores.

Although the concept of "black five" originated from the means of commercial operation, because of the public participation and media coverage over the years, the bustling atmosphere of "black five" has gradually become a part of American life.

Of course, in the face of the strong market temptation of "black five", the US electricity supplier giant Amazon, the retail giant WAL-MART and so on can not be ignored naturally, and have begun discount sales promotion activities.

In view of this, Messi department store, a famous American department store, has launched more preferential promotional activities to attract consumers.

In the flagship store of Messi department store in New York, most consumers want to buy the best quality products at the most cost-effective price on the "black five" day.

Online sales of Messi's department store were equally popular. As of 3 p.m. local time on November 25th, the sales volume of Messi's department store reached US $1 billion 700 million, up nearly 600 million US dollars from the sales of US $1 billion 130 million the previous day, which is nearly 14% higher than that of the same period last year.

The National Retail Federation of the United States said that there are many online and offline businesses such as Messi's department store, and thanks to the huge growth in online sales, the retail sales in the US holiday shopping season will grow by about 3.6% to $655 billion 800 million.

Although "black five" is the carnival season of physical stores in a year, it is undeniable that the impact of e-commerce is still slowly eroding its market.

Some analysts expect that the number of online shoppers in the US will increase by 20% over the same period last year, and the number of customers coming to stores will probably decrease by about 3%-4% compared to the same period last year.

And after the "black five", the "network Monday", which is the main network sales, also made an early appearance and started the war on Sunday.

This may also take away part of consumers of "black five".

In the fourth quarter of this year, the US economy grew faster in the fourth quarter of the year. In addition, the US unemployment rate fell to the lowest in 8 years in October and a 2.8% increase in the minimum wage year, all of which contributed to consumer confidence.

Electricity suppliers eat cake

Soon there will be no essential difference between "cyber Monday" and "black five".

According to the world clothing and shoe net, sales of "Internet Monday" are strong, and may exceed the expected $3 billion 390 million on Thanksgiving Day, "black five" and "network Monday" among the three most important shopping festivals in the United States.

According to the latest data at 12 noon on November 28th, the sales volume of "Internet Monday" has reached US $1 billion 190 million.

For the final performance of this year's "Internet Monday", sales are generally expected to increase by more than 10.2%.

From the perspective of product classification, electronic products and cosmetics are the most popular categories.

From the consumption platform, WAL-MART and Taghit and best buy are the shopping platforms favored by consumers.

Before that, many analysts were worried about the sales volume of this year's "Internet Monday", because on Thanksgiving Day, many electricity providers and traditional retail giants all started the start date of online discount, that is to say, before the "black five", the "network Monday" preheating began.

Now, however, such worries are temporary.

Amazon said that this year is the most powerful "Internet Monday" sale that Amazon has ever seen, while WAL-MART, the largest traditional consumer this year, has increased its shopping volume on mobile terminals by 50% compared with the same period last year.

As retailers pay more and more attention to online sales, in the future, the comparison between the "black five" and the online shopping data on Monday is no longer a comparison between the two shopping festivals online and offline, but the shift of the entire retail industry to the online market.

The sales volume of "Internet Monday" was strong, while the sales of "black five" increased by 21.6% over the same period last year. The sales volume during the Thanksgiving holiday period also increased by 11.5% over the same period.

Much of the impetus is from online sales growth.

Among them, "black five" online sales are increasingly approaching the "network Monday" sales.

Amazon spokesman said that in previous years, "network Monday" is the largest shopping day in the year, but the online sales data of Thanksgiving and "black five" are narrowing every year with the "network Monday".

Therefore, "network Monday" is no longer the only day of online shopping, but has become a wider and longer online shopping trend.

There are many voices in the industry that soon there will be no essential difference between "network Monday" and "black five", and "black five" will become a new "network Monday".

Another strong factor in online sales growth is also in this year's presidential election cycle.

The chief marketing officer of Jet.Com said that this year's election and news cycle have made people spend more time on the Internet, thus promoting Internet consumption.

The stronger economic recovery and job growth in the US this year have also increased shoppers' confidence.

More interesting reports, please pay attention to the world clothing shoes and hats net.