The Decline Of Kaloch's Performance Directly Led To The "Danger" Of The Physical Store.

In recent years, with the popularity of cave shoes, China and other markets are constantly flooded with fake goods, which dilutes the market share of Crocs, and is also one of the reasons for its sustained decline in performance.

The reporter learned that Crocs, a hole shoe retailer, continued to fall in the three quarter of this year.

In recent years, in the face of sustained losses, Crocs is still making adjustments and pformation, but it is still difficult to achieve performance losses.

Especially in China, the decline of Crocs Inc. Carol's performance directly led to the store closing.

Insiders said that the impact of counterfeit goods and the company's own product positioning is the main reason for Crocs Inc. Carol's low performance.

Crocs three quarterly report shows that as of the three quarter of September 30, 2016, the company's revenue fell to 245 million 900 thousand US dollars, down 10.3% from 274 million 100 thousand US dollars in the same period last year.

From all regions, Crocs Asia Pacific Region

With a 5.8% decline, it has become the worst performing market in the world, with the US market falling by 2.8% and the European market by 0.9%.

It is worth mentioning that as of September 30, 2016, the net loss of Crocs was US $5 million 352 thousand.

In fact, the company has suffered losses every year since 2012.

For five consecutive years, Crocs has had to start pformation.

In 2014, the company began to close its stores all over the world, especially in the Chinese market. Crocs not only closed a large number of stores, but also reduced the original 350 product lines by 35%.

On the other hand, wear in recent years.

The news of safety accidents is frequently exposed. In addition, some doctors believe that wearing such shoes for a long time is not conducive to the healthy development of legs.

Kang Lanxin told reporters: "Crocs brand success is accidental, because it compared with traditional shoes, regardless of style or marketing way are new, so in a short period of time has been a great success, but the consumer's freshness can not be maintained for a long time, so the company's performance showed weakness."

although

With the vision of "creating a product that is closely related to the daily life of consumers, not just the fashionable goods that come quickly," but because of its stickiness with consumer gimmicks, the sales status of its products is still worrying.

The success or failure is due to "catching up with fashion" to boost performance. Since 2007, Carlo has made three pformations, but the results are not satisfactory.

At first, Carlo hoped to attract more consumers by changing the style of the hole shoe. For this purpose, it bought a company such as Jibbitz, SamanthaBryan design company, which is specially designed for the production of decorations for clocke shoes.

However, this series of measures failed to keep the popularity of cave shoes.

The hole shoe that can not help the wall is stuck by "Snow" in the second pformation process, instead of the canvas shoes and high heels shoes placed in front of the shelves.

However, these new categories were not recognized. In 2009, Carlo's first big loss since its listing was $184 million.

In such a state, the third pformation is coming, and the content of the pformation is quite helpless: in 2014, Carlo's closure or reorganization of 75-100 of the 600 direct outlets headed by the Chinese market reduced the original 350 product lines by 30%-40%.