Outdoor Electricity Market Oligopoly Pattern Initially Revealed

The outdoor sports industry began to slow down from 2014.

The outdoor products market report 2015 shows this

From 2001 to 2010, the compound annual growth rate increased from 60% to 5.3% in 2015.

Outdoor sports

In the market, the market is highly concentrated in the hands of a few businessmen, and the oligarchic pattern appears.

After the brand distribution of four categories of products, such as tents, outdoor climbing shoes, mountaineering bags and assault clothing, it was found that in terms of monthly sales volume, there appeared two strong contending situations in the sales volume list of four products of tents, assault clothing and mountaineering bags.

Especially the local brands from Guangzhou.

(Camel) become a cross eating role in the field of outdoor sports. It sits on the top of the outdoor mountaineering shoes, mountaineering bags and assault clothing. It only occupies second of the sales gap on the tent by 200 thousand.

The camel brand holder was founded in 2005 in Guangdong camel dress Co., Ltd., the brand that has been established for 11 years, has long been working in the outdoor field for many years, and owns a number of offline brand outlets.

It has become the biggest player in the outdoor market.

As well as camels, there are also Beijing based Pathfinder, targeting the outdoor industry. As a supplier of the 2008 Beijing Olympic Games franchising supplier and the exclusive product of the "China Southern (North) polar expedition team", many aureole boosters have made a lot of support on the consumer audience, and slightly win the camel in pricing, which also enables them to challenge camels on the assault clothing and mountaineering shoes.

In the sales list of outdoor sports products, there are also famous sports brands such as Hongxing Erke and XTEP. The appearance of international brands such as Decathlon and Playboy is also becoming more and more obvious in this field.

Many brands get together to make the outdoor sports market more prosperous and accelerate the integration of industries, which makes the small and medium-sized enterprises in the low share and low discount vicious circle be accelerated to shuffle.