No One Will Doubt That The Pformation Of Garment Enterprises Must Be Related To The Internet.

In 2015, Zhejiang proposed the creation of the seven trillion trillions of industries, one of which is the fashion industry.

How to make the garment manufacturing industry revitalize? As the outline of the Zhejiang provincial fashion industry development plan pointed out, the clothing industry will thoroughly implement the "electricity supplier for the market", encourage enterprises to accelerate the development of e-commerce, and actively explore various emerging e-commerce modes such as offline business.

According to incomplete statistics from reporters, more than 90% of listed companies have put forward the "Internet pformation" plan.

However, for now, there are few successful cases in the Internet pformation of garment enterprises.

Today's silk and silk fabrics are more like the "drop" of the clothing industry. In Gao Min's words, by introducing cross-border partners on the platform, we create a "shared" business model and achieve a rapid response to the market and turn passivity into initiative.

Reviewing the development of Metersbonwe in recent years, this industry leader has made many attempts to return to "Internet +".

In 2011, from the listed company to dismantle the direct purchase website, the state purchase network was rebuilt in the past two years, and the state purchase network was reclaimed by the listed companies. At the same time, the O2O mode was launched to upgrade the old shop to the O2O experience shop.

After more than a year of exploration, the United States once again adjusted its positioning, began to aim at the field of clothing industry segments, and put on the market, and built its own "APP" "fan", pforming hundreds of millions of passengers and 10 million of the 4000 stores under the group line into platform users.

The way is divided into profits.

For many years, there is no obvious breakthrough.

In recent years, in recent years, Zhou Chengjian, the founder of the US bond, once had an anti provincial road in public recently. "I have gone wrong, taking the Internet as a mission, spending a lot of money to buy traffic, but those traffic can not stay.

If we use the Internet as a tool, it is still of great value. "

One thousand enterprises may have one thousand kinds of "Internet +" exploration.

Jiangnan cloth clothing has just opened WeChat service number last year. Over a year, it has accumulated about 700000 fans, attracting an average of 4 new users per month. The number of JNBY fans on WeChat platform is even ranked first among domestic women's clothing.

The use of Internet in Jiangnan Buyi is in addition to passing

The platform to enhance consumer stickiness, provide online experience and shopping is also to enhance the efficiency of "supply chain, inventory and logistics", and increase the volume of pactions through a full channel 24 hour mode.

"Online and offline members join together to turn the order into an order platform, and share the platform inventory across the country."

A responsible person in Jiangnan cloth clothing said.

Accompany

Cloud computing and other technology development matures, private custom development momentum gradually, in Zhejiang, YOUNGOR, news birds and many other enterprises are testing water.

The biggest advantage of customization is basically no inventory.

The process of personalized mode is that consumers first come to stores or shop online, order data is pmitted to factories, factories are organized quickly and individualized, and then delivered to consumers through logistics.

"Customers purchase from different channels on line and line will generate production tasks and distribute them to production through data processing.

After the completion of flexible production, the product is allocated to the store as a city service center, and finally delivered to customers.

Li Ru Cheng said.

Some enterprises even use the Internet to realize the role conversion.

The Han Bo group, whose main business was foundry, pformed itself from a garment manufacturing enterprise into a one-stop service platform through technological innovation and Internet integration.

Gao Min, President of the Han Bo group, introduced that Han Po was only a small part of the apparel industry chain, and now integrates all aspects of design, manufacture, sales and so on.

"As long as demand is raised, we can create it."